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AB Tasty

Customer experience optimisation

AB Tasty logo
201-500 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Analytics
  • SaaS
Sainte-Avoye, Paris, France

Company mission

To help companies optimise every step of a customer's journey.

Led by a woman
Top investors

1% employee growth in 12 months

Our take

Enterprises have to move and adapt quickly in order to keep their customers happy, but this isn't always easy. AB Tasty uses embedded AI and automation to help large-scale companies deliver best-in-class customer experiences.

AB Tasty serves a wide range of companies, but focuses largely on e-commerce, travel platforms and fashion retail websites. Their technology easily integrates into any website, and this ease-of-use is a big draw for enterprises. The company now serves around 900 clients, including Cartier, Disney and USA Today. This roster, along with AB Tasty's impressive funding success, are clear indicators that the company is performing well.

AB Tasty has successfully expanded into the US, with revenue there growing by 480% in just two years. The company continued forging partnerships and growing its product through the acquisition of AI-driven personalisation provider Epoq in the autumn of 2022, expanding its European customer base. 2023 was a big year for AB Tasty, showing more growth, moving to one platform and further expanding our reach into AI personalisation.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Huge impact. AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you’ll have a direct impact on the company’s success
  • The opportunity to unleash your creativity. You’ll be free to contribute to the processes, the tools and the organisation of the team, according the agile principles
  • No micromanaging. Be the owner of your effort - you’ll be one of the team and fully trusted to take responsibility for your tasks. You’ll have every incentive to make a real impact
  • International reach. Our audience is wildly international, and our team is too. Although our HQ is located in France, our company language is English
  • Continuous education. We offer many opportunities for each employee to learn and grow from a mix of professional and non professional topics
  • Unique career opportunity. By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible
  • Lots. Of. Fun. Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes and parties
  • Remote working, flexible schedule. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible for your work, no matter where you are or what schedule you’re keeping
  • Time for yourself. After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us. It's not always easy to find time for introspection and to envision what path can lead us to a happy career so we offer a Retreat Day as an opportunity to reflect on that. We not only aim to succeed, but also to make you succeed

Company values

  • We bring client satisfaction - Our clients come first. With every action we take we ask ourselves, “will our clients like this?” and “how will they benefit from it?”
  • We are impactful - Our energy goes into striving for excellence and creating real impact. We accept failure as a necessary part of bringing about change.
  • We go above and beyond - Where others falter, we thrive. An ever-evolving tech landscape doesn’t scare us because we stay curious and push our ideas to new heights.
  • We live one team, one dream - No person has greater or less value than another. We leave our egos at the door because we know when one of us wins, we all win.

Funding (last 2 of 4 rounds)

Jul 2020

$40m

SERIES C

May 2017

$17m

SERIES B

Total funding: $63.5m

This company has top investors

Leadership

Previously worked as a Product Manager at Adlink Media, and as SEM and Affiliate Manager at Keyade.

Rémi Aubert

(Co-CEO)

Previously worked as an SEO Manager at Twenga, and was an SEM and Affiliate Manager at Keyade.