AMA

As personalised content performs better for companies, AMA deploys its engine across podcasting, music streaming, and internet radio. It combines all of the data points known about users and the campaign in order to influence the advertising they hear. This helps control production costs and improve the effectiveness of ad campaigns.

This approach provides creativity at scale, getting rid of the costs normally associated with personalisation, efficiently simplifies production to drive ROI, and makes advertising a more meaningful experience for everyone.

Since its launch, AMA has delivered over 7 billion personalised ads across the globe for leading brands such as Starbucks, eBay, McDonald’s, P&G, Sky and Audi. In addition, it works with major publishers such as Global Radio, Acast, and Spotify.