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Amplify
K-12 curriculum & assessment publisher
- 1001+ employees
- Education
- Learning
- SaaS
- Dumbo, NY
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Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
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