Appinio
Real-time market research
- 201-500 employees
- B2B
- Analytics
- Market research
- Business Intelligence
- Mobile
- Altstadt, Hamburg, Germany
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Company mission
To shake up the insights industry by making it effortless to run powerful, effective market research.
17% employee growth in 12 months
Our take
Businesses across industries are adopting more customer-centric operations, which means that they need to know what consumers want. Appinio is a DIY survey platform that can be used to generate representative results for individual target groups, collecting thousands of opinions globally from specific consumer groups to validate decisions and ideas in minutes.
Appinio was founded in 2014 to combat slow, expensive, and complex traditional market research methods. Its all-in-one platform allows users to design surveys, analyse and export results, create customised reports, and share insights. According to the company, its gamified approach results in highly engaged respondents which yields better data quality than alternatives.
Appinio serves a wide portfolio of companies in sectors such as food, education, and automotive, with notable clients including Netflix and Samsung. It boasts an impressively high net promoter score which, as a measure of customer loyalty and satisfaction, bodes very well for its continued success.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexibility: Without a hard cap on the number of vacation days, we want to maximise the quality of life of everyone at Appinio by giving them the flexibility to find the right work-play balance
- Work from anywhere: Do your work from anywhere you can think of - whether in the office, at home, the beach, a hut in the mountains...
- (Virtual) Team Events: We love spending time together. Regular lunch breaks with special guest speakers or thirsty Thursdays - we always come up with new ideas
- Urban Sports Club: At Appinio, we're a sporty bunch. We support Urban Sports Club memberships where accessible so that you can get your body moving however you feel like
- Travel: For those commuting to our offices, we provide a monthly travel budget for your commute from a variety of providers ensuring CO2-neutral transportation
Funding (last 2 of 3 rounds)
Oct 2018
$1.9m
SEED
May 2016
$1.2m
CONVERTIBLE
Total funding: $3.7m
Leadership
Arne Wolter
(CEO)Prior to joining Appinio in 2026, Arne spent 4 years at Statista as the Chief Sales & Marketing Officer and as CRO.
Gemma joined Appinio in 2022 as the Head of Sales Enablement, moving into the role of COO in 2023. Previously, they were the GM at Meeting Dots and a Commercial Director at Active International Spain.
Bernd Edelmann
(CFO)Bernd joined Appinio in 2021 as a Senior Finance Manager, moving into the role of Head of Finance in 2022, Director of Finance in 2023, and their current role as CFO in 2025. Previously, they spent over 3 years at adidas in various Treasury roles.
Johannes Braun
(CTO)Johannes is also the co-founder of Alarm Dispatcher Systems. Previously, they were the VP of Engineering at ParshipMeet Group. Before that, they spent over 10 years at LOVOO in various Engineering roles.