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Aura

End of life preparation and celebration

Aura logo
21-100 employees
  • B2C
  • Social Impact
  • Age-tech
  • Wellbeing
  • Community
Westminster, London, UK

Company mission

To create a society where planning for death is embraced as part of life. We tackle the fear, uncertainty and complexity surrounding death with the power of connection and compassion.

Top investors

Most candidates hear
back within 2 weeks

60% female employees

Our take

In the past, the majority of people have not prepared for death. However, in recent years, an increasing number of people are talking and planning for it as one of life’s key events. Funerals shifting towards meaningful celebration of life parties is a prime example of this.

Aura is an online platform where people facing end of life can leave an online legacy for their loved ones. It was founded in 2017 by Paul Jameson after he was diagnosed with motor neurone disease, but wanted to embrace life, plan ahead and leave his family in the best position possible.

Since then it has helped thousands of people tackle their hardships and is now run by Jameson’s family. The company has grown to offer celebration of life funeral planning, end of life support and the Aura Circle (a digital community of 30k people). With an important mission, Aura has great potential to build a significant business that impacts lots of people.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • LEISURE 🏕🌅. We have unlimited holiday and a flexible, trust based culture. We'll encourage you to take more time off if you're slacking on holiday time taken!
  • PURPOSE 🌍💖. We help people plan for and deal with what is often the most difficult time of their lives. We find immense purpose and satisfaction from guiding people through it
  • GROWTH 😎🚀. We'll empower you through trust, responsibility and opportunity. Growth means more than work though - which is why we'll help you facilitate your personal goals
  • WELLNESS 🧘🚴. We have a suit of wellness apps and programmes for day-to-day zest. Free anonymous wellbeing hotline and and counselling sessions
  • TRAVEL 🛫🏄. We give you the opportunity to work from another country for a month of the year. Choose yourself or join the company wide trip
  • CHALLENGE 👊💯. We push ourselves daily to improve and create something far bigger than ourselves. Join a driven, motivated team who treats everyday like an adventure and a challenge
  • LIFE 🏡💻. Work remotely so that work and life play nicely together. We have regular get togethers in London for social and work related activities

Company values

  • Courageous Ambition ⚔️🐉 - We live in a society that lacks the ability to talk about the D word. We take on the great taboo together
  • Connecting Humans 🫂❤️‍🔥- Fear of death is one of our most primal instincts; conquered best through facilitating compassion, connection and community
  • Empowerment & Growth ✊🚀- We're all on a journey to becoming our best selves. We learn to fly by jumping off the branch
  • The Aura Family 🤗✨- Family values are at the heart of everything we do - honesty, support, communication, respect and a healthy bit of humour
  • Humans Before Profits 😇💸- If our people and our customers are treated as part of the family - the rest will fall into place
  • Death Positivity & Inclusivity 💀🌍- Life and death are treated in a positive, open and honest way - regardless of your background, religion or beliefs
  • The Aura Mentality 💞💫- Embracing death to embrace life. Seeking to discover death rather than hide from it. Being liberated, not shackled by the constraints of time. Savouring the people, places and moments we treasure most. Living what we have left of our existence to the fullest

Funding (last 2 of 5 rounds)

Sep 2024

$2.6m

SEED

Nov 2023

$0.8m

SEED

Total funding: $4.6m

This company has top investors

Leadership

Paul Jameson

(Executive Chairman)

Co-Founder & former CEO of Mankind Direct Limited - exited to The Hut Group. Former Joint Managing Director at Capital Play Limited.

Former Senior Strategist at VICE Media, LADbible Group (Insights), and UNILAD Group. Studied Marketing Science masters degree at Imperial College London.

Founder of Skin Woof and former M&A Analyst at Baylor Klein. Studied Engineering Science masters degree at Oxford University.

Diversity, Equity & Inclusion at Aura

David Jameson (CEO )

  • We fundamentally believe that everyone deserves the right to a good life and death - regardless of their age, background, gender, orientation, ethnicity or religion. To fully understand and deliver on this - Aura endeavours to have a diversity in all of these areas.
  • As a company that was founded with 3 white males - we knew we had work to do, and that there is still much that can be done. Despite having a small team we're proud to say we're now a majority female workforce, with a multitude of backgrounds, ages, orientations, religions and ethnicities in the core and advisory team.
  • We believe diversity is the spice of life and we seek continuous improvement as we grow. So, matter how you come, what you look like or where you're from we welcome all applications to join the Aura family

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