Jump to section
To create a society where planning for death is embraced as part of life. We tackle the fear, uncertainty and complexity surrounding death with the power of connection and compassion.
In the past, the majority of people have not prepared for death. However, in recent years, an increasing number of people are talking and planning for it as one of life’s key events. Funerals shifting towards meaningful celebration of life parties is a prime example of this.
Aura is an online platform where people facing end of life can leave an online legacy for their loved ones. It was founded in 2017 by Paul Jameson after he was diagnosed with motor neurone disease, but wanted to embrace life, plan ahead and leave his family in the best position possible.
Since then it has helped thousands of people tackle their hardships and is now run by Jameson’s family. The company has grown to offer celebration of life funeral planning, end of life support and the Aura Circle (a digital community of 30k people). With an important mission, Aura has great potential to build a significant business that impacts lots of people.
Kirsty
Company Specialist at Welcome to the Jungle
Sep 2024
$2.6m
SEED
Nov 2023
$0.8m
SEED
This company has top investors
Paul Jameson
(Executive Chairman)Co-Founder & former CEO of Mankind Direct Limited - exited to The Hut Group. Former Joint Managing Director at Capital Play Limited.
David Jameson
(CEO)Former Senior Strategist at VICE Media, LADbible Group (Insights), and UNILAD Group. Studied Marketing Science masters degree at Imperial College London.
Benedict May
(COO)Founder of Skin Woof and former M&A Analyst at Baylor Klein. Studied Engineering Science masters degree at Oxford University.
David Jameson (CEO )
All
Team energy (4)
Meaningful work (2)
Nice people (2)
My opinions are valued (2)
Inspiring mission (2)
Clear values (2)
Career progression (1)
Autonomy (1)
Open and honest communication (1)
Great work is recognised (1)
Working in a small finance team can be an isolating experience and it's often easy to feel adrift of the overall company ethos, but this has not been my experience at Aura at all. I feel valued, included and invested in the company values and goals.
Finance, Legal & Compliance
Clear values
Mar 2023
I don't think I have ever worked anywhere as inclusive, friendly and warm as Aura. It is very clear that the senior team are fully committed to building the kind of team that makes Aura a fantastic place to work.
Finance, Legal & Compliance
Nice people
Mar 2023
There is a tenaciously positive energy at Aura. The commitment to doing what we do, brilliantly is in the aura DNA, making it somewhere you feel truly proud to be a part of.
Finance, Legal & Compliance
Team energy
Mar 2023
I have known Paul and Dave, the founders, for 15 years. Paul is an inspiration to everyone he meets. He has faced his Motor Neurone Disease head on and wants the next phase of his life to be as enjoyable and successful as the rest of his life. Aura is the embodiment of everything he values and the Aura team are helping people across the UK to embrace the later years of their life, to prepare for it and talk openly about it and ultimately celebrate it.
Data
Inspiring mission
Jan 2023
AURA aims to provide a unique suite of supportive products and services to help people to prepare for the end of their life with confidence. With a combination of cutting edge technology and a growing team with years of experience in supporting people through the tough journey of losing a loved one, the aim is to re-shape the funeral industry from a solemn farewell to a celebration of life, all at a much lower price than previously available.
Data
Innovative product
Jan 2023
Paul's sense of humour, optimism and drive percolate through the whole team every day. Zoom meetings are productive and fun at the same time. Everyone is encouraged to give their ideas and views. We look forward, not back, and are determined to become a leader in the industry while enjoying a great career together.
Data
Team energy
Jan 2023
Aura was founded to create a new, positive culture around death and dying. The ethos is to help those affected by death -- those planning for the future and those who find themselves requiring to make funeral arrangements for a loved one. This is a very special place to work because support, mutual respect, genuine desire to put people in front of profit and personal growth are guaranteed.
Sales & Account Management
Meaningful work
Jan 2023
The dictionary describes the meaning of the word aura as "a distinctive atmosphere or quality that seems to surround and be generated by a person, place or thing.' Aura lives up to it's name.
Sales & Account Management
My opinions are valued
Jan 2023
The founders of Aura are actively involved in every area of the company. It is more than a business to them; Aura is personal. To ensure that Aura is everything they hoped and wanted it to be, great work is not only recognised, it is truly valued and appreciated.
Sales & Account Management
Great work is recognised
Jan 2023
All of Aura's staff are here for one reason: because we want to make a genuine difference. And we mean it. We are helping people during what can be one of the worst time of their lives, and we can build real connections with the people we support. It's a very humbling industry to be in, made even warmer by the genuine compassion of everyone in the team.
Marketing
Meaningful work
Jan 2023
It's hard to narrow it down to only three reasons why working at Aura is great. I've always found it very hard to find a company that not only reflects what I believe a company should provide its employees, but actually delivers it - but Aura does. Aura is contemporary in the way that it lets its employees tell them what they want from their career, and they help them with it.
Marketing
Career progression
Jan 2023
In your job, the work you do is only half of it. The people you work with are what truly make it. At Aura, the team are so open, friendly and approachable. We all support each other, albeit through professional or personal challenges. Everyone is accepted for their weird and wonderful ways, and as cliché as it sounds, it really does feel like family!
Marketing
Team energy
Jan 2023
Aura operates a flat hierarchy team structure. I am trusted to complete tasks on my own accord and any ideas I have to improve my own work / the business are listened to.
Operations & Strategy
Autonomy
Jan 2023
Aura's mission and story are incredibly unique. Founded by the inspirational Paul Jameson who was diagnosed with Motor Neuron Disease in 2017, I have never worked with a company that has such a strong mission to help people around their and their loved one's end of life.
Operations & Strategy
Inspiring mission
Jan 2023
Aura's values are clear to see. To help people engage with death and not hide from it. To help people live better lives by being able to talk about death. It resonates in the way Aura speaks to their customers and I am continually impressed by everyone in the company's empathy and willingness to help others.
Operations & Strategy
Clear values
Jan 2023
At Aura, you can openly contribute to ideas and opinions without the fear of being judged. You are listened to and your opinions are valued. You feel an important cog in the big wheel, where teamwork is highly valued
People, HR, Recruitment
My opinions are valued
Jan 2023
At Aura, you always have the opportunity to express your thoughts or concerns in an honest and open way. Issues are explained and actioned quickly, nothing is left to fester. Regular team meetings always allow for this, and management are always happy to respond quickly
People, HR, Recruitment
Open and honest communication
Jan 2023
Nobody at Aura is made to feel more or less important than anyone else. Everyone contributes to ideas and is listened to. Aura's approach is collaborative, where teamwork is highly valued.
People, HR, Recruitment
Flat hierarchy
Jan 2023
Aura is growing fast and the whole team is very ambitious. There are new challenges thrown at us every single day and it's amazing to see how the team responds and overcomes them. A very bright and exciting future ahead and i'm grateful to be part of the ship as it takes off!
Marketing
Growing fast
Jan 2023
A wonderful bunch of people from top to bottom. People genuinely care and look after each other each other, there's a bit of a family vibe about it. There's a nice buzz about it all that I wasn't necessarily expecting as a fully remote company and we always really look forward to our meet ups!
Marketing
Nice people
Jan 2023
Because we're dealing with work that's literally 'a matter of life and death' there's not a day that goes by without something important and high energy to work on! Whilst we all have lives outside work, everyone clearly puts their life and soul into their work which makes team work more rewarding.
Marketing
Team energy
Jan 2023