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Backbone
On-demand premium visuals for businesses
- 21-100 employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketplace
- Content
- SaaS
- Pierres du Niton, Geneva, GE
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Company mission
To become the biggest ecosystem of visuals in the world by reshaping the production experience.
7% employee growth in 12 months
Our take
The real estate industry relies in the digital age on high-quality imagery to competitively market their residential or commercial properties. This is where Backbone comes in.
By completely automating the process, Backbone is freeing up time for both the freelance photographer and the client. The company has focused on a tech-first approach, providing a smooth ordering experience and software for clients to store and manage their visuals.
The company wants to create a new category of ‘Visuals-as-a-service’. That means developing a whole ecosystem to allow real estate companies to manage and automate all the visual production required for their listings.
The ambition of the company is a compelling one but their plans to rapidly scale up this ecosystem and technology means greater demands on their supply of freelance photographers. Consequently, they must be cautious of any compromise in the quality of the visuals delivered.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Remote friendly with opportunities to work from abroad
- Full-time and unlimited contract
- Free drinks at the office
- Home Office equipment budget
- Diverse and inclusive environment
- Full Visa support
- Performance bonus
- ESOP: a portion of variable and stock option plan
Company values
- GRIT - We have a unique combination of passion and long-term perseverance, that’s what really drives success
- EMPOWERMENT - We make a conscious effort to empower our stakeholders, our creatives to create, our clients to share their story and our team to make an impact.
- OWNERSHIP - We take the leadership and the initiative and we strive for greatness every day
- COURAGE - We dare to move forward, to innovate, to break things to make them better, with honesty and integrity.
- CARE - We listen and empathise with individuals and encourage the behaviours and differences that make us the best versions of ourselves
Funding (2 rounds)
Sep 2021
$5.5m
SEED
Feb 2020
$2m
SEED
Total funding: $7.5m
Leadership
Antoine Tomasini
(COO)Associate for JLL Switzerland, a large building construction advisory group. MSc earned from EPFL University.
Dorian de Vinck
(CEO)Previously M&A associate at Louis Dreyfus. Master's degree in management from LBS.
Frederico Leis
(CSO)Previously an Associate with strategy consulting firm, L.E.K. Masters in Management degree earned from ESCP Business School.