Bitly

Marketing platform for link & QR code management

Bitly logo
201-500 employees
  • B2B
  • Internal tools
  • SaaS
Flatiron District, New York, NY

Company mission

To be a catalyst for connections.

Top investors

13% employee growth in 12 months

Our take

Bitly offers URL-shortening services along with comprehensive link management solutions for businesses. Many major companies use shortened URLs to enhance their branding, such as Pepsi with its custom link, pep.si.

Shortened URLs have become a booming industry, with competition from payers like TinyURL, Rebrandly, and BL.INK. Bitly, which was majority-acquired by DSSpectrum Equity for $63M in 2017, has raised significant funding, achieved impressive annual revenues, and solidified its position as a credible leader in the market.

After acquiring leading QR code platform Egoditor and its flagship site QR Code Generator in 2021, Bitly has embarked upon rapid expansion and added to the pool of talent across the business. For now, the company's focus seems to be on growing its global SaaS footprint; targeting QR Codes, link-in-bio, and link management.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Time Off: We understand the importance of work-life balance in maintaining employee well-being and productivity. We offer a variety of time-off options to ensure our Bitizens have the flexibility to recharge, attend to personal matters, and take care of their health.
  • Flexibility & Remote Support: We're a fully remote-first team with a flexible approach to where you work, supported by resources to keep you comfortable, connected, and productive.
  • Wellness & Recognition: From wellness reimbursements to exclusive discounts for Bitizens. We also celebrate you with Bitly swag and milestone gifts throughout your journey.
  • Growth & Development: We're a team always seeking to learn and grow, supporting every Bitizen through Growth Plans, Learning Labs, AI tools, Leadership Development Programming, and informal opportunities to build skills, advance careers, and deepen impact.
  • Equity: We give employees the opportunity to share in the value they help build at Bitly through our stock option program.
  • Enhanced Care Programs: Specialized support for growing families and mental wellness.
  • Generous PTO: Flexible paid time off that allows you to focus on and enjoy the things outside of work that matter most.
  • Supportive Leaves: Including parental leave, sick leave, and other paid time off to support your personal and family needs.
  • Company-wide Recharge: Company-wide breaks each year, ensuring all employees have dedicated time to disconnect and recharge.

Funding (last 2 of 5 rounds)

Jul 2012

$15m

SERIES C

Oct 2010

$10m

SERIES B

Total funding: $30m

This company has top investors

Leadership

Peter joined Bitly in 2023 as CFO, moving into the role of CEO in 2025.