Bob W
Alternative to hotels & short-stay apartments
- 201-500 employees
- B2C
- Property
- Hospitality
- B2B
- Travel
- Lifestyle
- Telliskivi, Tallinn, Harju County
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Company mission
To build a slicker alternative to hotels & short-stay apartments.
114% employee growth in 12 months
Our take
Bob W is a tech-first hospitality company that operates in very much the same space as AirBnB - offering short- to medium-term stays in serviced accommodation as an alternative to staying in a hotel or a short-term rental. Where it differs is in its attention to quality - its accommodations are carefully screened for the amenities on offer, and unlike AirBnB its user experience is standardised for both hosts and guests with an app that allows for contactless check-in and chat-based customer service.
The AirBnB model has experienced difficulties lately, with decreasing occupancy and returns to hosts as the novelty has worn off and costs have increased to match those of the traditional hotel sector. However, Bob W's focus on the longer stays and higher expectations of business travellers seems to have paid off, as demand for its city stay services are only growing despite the woes of the overall sector.
In 2024, Bob W closed a Series B funding round led by Flashpoint Ventures. It will use this to continue its expansion across Europe, already having a foothold in Helsinki, Tallinn, Madrid and London.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Smart and highly motivated colleagues
- Voluntary Health Insurance
- Quarterly bonus structure tied to performance
- The opportunity to re-invent the world’s largest industry by shaping a young and dynamic tech company with huge growth ambitions
- Free nights at any Bob W location and plenty of opportunities to travel, mixing business with pleasure
- Unlimited holidays
- Sports Compensation
- Multicultural, diverse, and highly rewarding work environment
- Employee Share Option Plan
Funding (last 2 of 4 rounds)
Feb 2024
$44.2m
SERIES B
Oct 2022
$23.2m
SERIES A
Total funding: $78.5m
Leadership
Niko Karstikko
(Co-Founder & Group CEO)Serial investor and entrepreneur. Was Transition CEO at POLKU, and Co-founder & CEO of SportSettter. Before that was Rapid Repsonse Manager at Barclays.
Sebastian Emberger
(Co-Founder & CSO)Was previously Head of Business Development for KIND Hörgeräte & Co. Before that was COO at Emberger Optik + Hörakustik.