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Bonial International

Location-based discount apps

Bonial International logo
201-500 employees
  • B2B
  • Big data
  • Marketing
  • Mobile
  • Advertising
  • Sales
Brunnenviertel, Berlin, Germany

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Company mission

To help businesses promote their offers and connect shoppers with their favourite brands and retailers.

Our take

Bonial International is a discount aggregator that connects smartphone users to deals on offer at stores in their vicinity. The company has been at this for over a decade now, under various regional guises (Retale in the US, KaufDA or MeinProspect in Germany, and Bonial Reach in France), and it’s developed into a multinational advertising tool.

The modern consumer is drawn to discounts as much as their predecessors were to coupons, and it’s helped Bonial foster tight partnerships with key European chains like Lidl, Aldi, and Kaufland. The mobile drive-to-store solution neatly marries the burgeoning digital scene with brick-and-mortar stores, and continues to prove a popular marketing tool.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Diversity - international, multicultural, and inclusive community with colleagues from over 40 different countries where you can grow personally and professionally
  • Development - strong support for your professional development with an internal Learning Hub and feedback culture
  • Wellbeing - access to a mental health app and a corporate pension scheme so you don't have to worry about your retirement
  • Sustainability - the opportunity to engage in projects that promote sustainability, environmental development, and the impact that we make on our planet
  • Flexibility - flexible hours, working part-time, or the opportunity to work mobile in a hybrid setup
  • Modern Office - fully stocked Kids' Room for when your Kita bails on you; Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office; and Roof terrace for amazing Friday events
  • Social Culture - start conversations, build relationships, and participate together in the community through regular team events in a lounge perfect for socialising

Company values

  • Own your impact - We strongly believe in the power of individual contribution. We create an environment that fosters initiative-taking and accountability that leads to a can-do attitude
  • People at the center - People are more important than rules and processes. As an international, multicultural, diverse, and inclusive organization, we are proud to have a strong social culture that encourages conversations and builds relationships
  • Embrace reality - We value insight more than being right and data is the source of our innovation and decision-making. We expose ourselves to reality as much as possible because this is the fastest way to success
  • Leader leader - Decisions should be as close to the information as possible, therefore, we deliver clear intent to build alignment that empowers people to execute with autonomy based on open communication
  • Idea meritocracy - We understand that the best ideas are not based on hierarchy. They are not set in stone and evolve over time. We cherish knowledge and curiosity that stimulates structured thinking and nurtures creativity

Leadership

Christoph Eck-Schmidt

(CEO, not founder)

Managing Director at Media Impact and BILD. Former VP of Sales at ImmobilienScout42.