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To make learning a language easier.
Most people agree that learning no longer needs to take place in the classroom. So, Busuu makes language learning accessible and engaging through a mobile app, building a large and growing user base in the process.
In an increasingly globalised world, learning a language has never been more useful. Busuu is riding this structural tailwind, with the global language-learning market worth around $60B and continuing to grow as emerging markets come online. The company has particular strength in markets such as Brazil, Russia, China and Turkey.
Busuu is also using AI to deepen engagement and improve the learning experience. its new 'Speaking Practice' feature uses AI speech recognition to assess users' pronunciation and provide instant feedback, alongside videos featuring native speakers. This addresses a key user need: 55% of language learners say they are focused on improving conversational skills, while 66% prefer 'listen & repeat' exercises. By making speaking practice more accessible and judgement-free, Busuu has an opportunity to make its product more effective while increasing differentiation.

Kirsty
Company Specialist at Welcome to the Jungle
Feb 2017
$4.7m
SERIES B
Jul 2015
$6.7m
SERIES B