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Button

Mobile commerce technology

Button logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Mobile
  • No-Code
Financial District, New York, NY

Company mission

Button's mission is to supercharge mobile marketing revenue for the world's biggest brands.

Top investors

9% employee growth in 12 months

Our take

Shopping habits are increasingly moving towards mobile. However, the process of buying on mobile remains riddled with problems and poor user interfaces that slow down purchase time and therefore reduce revenue for companies that rely on these channels.

Button is trying to make mobile eCommerce easier for customers and businesses. They provide seamless integrations of links or "buttons" within other third party partner's apps, allowing mobile customers to buy when their interest is highest. This provides brands with an alternative to pushing users to their eCommerce websites through channels such as Facebook or Google (as customers can make purchases directly in other apps).

The company has now driven $6 billion in eCommerce, delivering an average 3x revenue increase in app journeys vs mobile web - both of which showcase the impact it has made in the market. Button continues to expand its network and enhance the platform towards making mobile eCommerce work better for brands.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Remote Workplace
  • Child Care Benefits - Button's parents are provided with flexibility to schedule their days to care for children
  • Family Medical Leave
  • Paid Holidays
  • Flexible Work Schedule
  • Happy Hours
  • Generous Parental Leave - Button provides up to 18 weeks of paid parental leave for all employees
  • Company Outings
  • Return-to-work program post parental leave
  • Company Equity
  • Group brainstorming sessions
  • Open door policy
  • Lunch and learns - Button holds a "Brains of Button" learning and development series for employees to enrich one another
  • Disability Insurance & Life Insurance - Button offers employees basic life and AD&D coverage and the opportunity to purchase additional life insurance and disability insurance
  • Paid Sick Days
  • Flexible Spending Account (FSA) - Employees may elect to fund an FSA (up to $2,800 per year for health care expenses and up to $5,000 per year for dependent day care expenses)
  • Promote from within
  • Performance Bonus
  • Mental Health Benefits - Button has an employee assistance program which also offers a number of mental health resources to employees
  • Pet Insurance
  • Online course subscriptions available
  • Wellness Programs - Button provides employees with a $500 lifestyle stipend each calendar year
  • Casual Dress
  • Home Office Stipend for Remote Employees - Button provides a $500 lifestyle stipend every year which may be utilized for home office setup
  • 401(K) with Matching - Button contributes 3% of an employee's salary (regardless of whether the employee has elected to contribute themself) starting immediately, with no vesting over time
  • Generous PTO
  • Pet Friendly
  • Professional Development Benefits - Customized development tracks, Job Training & Conferences
  • Cross functional training encouraged
  • Mentorship program
  • Unlimited Vacation Policy
  • Dental, Vision & Health Insurance Benefits - For most plans, Button covers 100% of the premium for employees and 75% for dependents

Company values

  • Be an Entrepreneur and Never Settle - We do the small things and no task is below us. We swing above our weight class–setting high goals and pushing for them. We expect success and know that anything is possible
  • Deliver Excellence - We take pride in everything we do and present. We ensure everyone interacting with Button receives the very best experience possible
  • Speak Boldly and Honestly - We speak our minds and share our opinions. We have tough conversations because they lead to growth for both parties. We address issues to prevent resentment and never speak ill of a fellow Buttonian
  • Provide Omotenashi - We predict the wants of our partners, guests, candidates, and fellow Buttonians. We provide them with what they need before they need it. We are authentic and genuine. We provide the very best service
  • Grow Individually and Organizationally - We commit to learning and developing. We believe that Button is a journey designed to improve us professionally and as people. We give and are open to feedback

Funding (last 2 of 4 rounds)

Jun 2019

$30m

SERIES C

Jan 2017

$20m

SERIES B

Total funding: $64.6m

This company has top investors

Leadership

Serial Founder with several ventures in the entertainment industry. Previously 7 years at Rakuten Loyalty in senior roles including Vice President, Co-President and CEO.

Diversity, Equity & Inclusion at Button

  • Mean gender pay gap below 10%
  • Unconscious bias training - Managers are trained on how to identify and mitigate unconscious bias
  • Diversity Employee Resource Groups - Button maintains a number of Employee Resource Groups as well as various outlets in which likeminded Buttonians may connect
  • Hiring Practices that Promote Diversity - Button's People Operations team counts diversity as a core pillar of its recruitment and hiring efforts

Jobs (5)

All locations

Data

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