Cadent
AI and ML-driven data solutions for advertising and marketing
- 501-1000 employees
- B2B
- Market research
- Machine Learning
- SaaS
- Data Analysis
- Midtown South, New York, NY
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Company mission
Igniting seamless connections between brands, publishers, and consumers using predictive AI and unified omnichannel workflows.
-12% employee growth in 12 months
Our take
The TV advertising ecosystem is complex and hard to navigate. Cadent, an advertising connectivity company, helps TV advertisers and publishers to understand their audiences, activate marketing campaigns and simplify cross-screen advertising. Ultimately, the company helps its clients streamline their workflows through integrations and data analysis.
Its flagship platform combines identity, data and inventory into an ecosystem of hundreds of integrated partners, providing predictive advertising AI to better understand audiences and achieve better results. It infuses predictive intelligence throughout the advertising lifecycle, claiming to reduce manual workload by 70% and accelerate resolution speed by 200%. AI intelligence is at the core of Cadent’s product, having worked with Google Cloud and Vertex AI on its agents from the get-go.
Cadent has seen a period of growth in the last few years, having acquired machine learning advertising company Ad Theorent in 2024 and embedding its platform on Google Gemini’s interface. The latter will open up Cadent to an even larger customer base, and suggests more growth to come for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Sep 2013
$4m
SERIES A
Jan 2012
$1.2m
SEED
Total funding: $5.2m
Leadership
Nick Troiano
(CEO)Previously CEO at Blackarrow, VP of Business Development at Yahoo, SVP Sales & Business Development at Maven Networks and EVP Strategy & Business Development at Clearstory Systems.