Ceto
Transforming maritime and marine insurance
- 1-20 employees
- B2B
- Sustainability
- Transport
- Insurance
- Mobility
- Internet of Things
- SaaS
- Byker, Newcastle upon Tyne, UK
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Company mission
To transform marine insurance. In doing so, create a safer and more efficient global shipping fleet.
Our take
Ceto is tapping into the fast-growing maritime market, where digitalisation and sustainability are becoming top priorities. With major investments in smarter and greener shipping coming fresh and fast, especially in Asia, Ceto has a bountiful market to target.
The company uses predictive analytics and AI to prevent machinery breakdowns and optimise ship performance. By analysing ship data, Ceto can reduce maintenance costs, improve safety, and lower carbon emissions, making it an important player in the push for smarter shipping.
This approach hasn't gone unnoticed either, with the company securing seed funding that supports growth plans and the expansion of partnerships in the maritime and marine insurance sectors. For example, it worked with Chaucer to launch a new marine Managing General Agent that sees real-time vessel data integrated into underwriting.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Stock options
- 25 days holiday + public holidays
- Flexible working hours
- Hybrid working from either Lloyd's Building, London or Newcastle office
- All the kit you need to be your most productive
- Work from anywhere flight allowance
- Budget and time allocation for conferences and professional development
- Friday beers
Funding (2 rounds)
Apr 2025
$4.8m
EARLY VC
Oct 2023
$2.1m
SEED
Total funding: $6.9m
Leadership
Tony Hildrew
(Founder & CEO)Previously a Project Manager at West Nautical as well as a Vessel Manager at Nautical Management Services. They also spent time as a Chief Engineer at My Mimi La Sardine and as a Project Engineer at A&P Group Limited.