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To enable players to walk into a world of characters and be part of a cohesive narrative where the gameplay is to talk to the characters, develop a relationship with them and change the story.
Charisma is a storytelling platform whereby users are placed inside interactive stories with virtual characters. It uses machine learning to enable users to talk directly to these characters, giving them the power to influence mood of the characters and the narrative itself.
The company is well positioned for growth given the rising popularity of entertainment that involves audience interactivity with the metaverse industry currently seeing growth by 50%. The impressive clients Charisma has developed projects for, including Sky, WarnerMedia and the BBC, coupled with the variety of projects it works on, from mobile app games to education content for Oxford University, makes it an exciting entity to watch.
Charisma recently received strategic investment from WiSE to accelerate its growth. This relationship resulted in Patrick Bradley joining the board, whose knowledge of film, television and entertainment content will aid the shift from linear to non-linear and will nurture Charisma’s position as a new generation of entertainment.
Freddie
Company Specialist at Welcome to the Jungle
Guy Gadney
(CEO)Also co-founded To Play For, acting currently as CEO. Previously founded The Project Factory, serving as Group Executive Director, and has experience as General Manager of Digital Services for PBL Media, International Producer for BBC Worldwide, CEO of Altitude Productions, and Head of Multimedia for Penguin Books.
Annette Parry
(COO)Previously co-founded and served as Production Director for The Project Factory. Experience as Manager of Online Applications for Telstra BigPond and as Head of Internet Products and Services for Centrica Telecommunications.