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Color
Data-driven platform for population healthcare
- 501-1000 employees
- Healthcare
- B2C
- B2B
- Personal health
- Biology
- SaaS
- Ingold - Milldale, Burlingame, CA
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Company mission
To provide a data-driven approach to helping everybody lead their healthiest lives possible.
Our take
The genetic testing market is hugely promising, with an annual growth rate of over 10%, it’s expected to grow to a $21 billion industry by 2027. Color’s main offering is genetic testing, an increasingly popular preventative healthcare strategy which informs patients about inherited health risks, and puts them in contact with counselors to work on a response plan.
There are plenty of prominent actors in the marketplace, with 23andMe the most well known. However, Color stands out from its competitors by not working in the direct-to-consumer market, but by partnering up with employers, unions and governments to provide population-wide insights. The company’s client list is impressive, including the National Institutes of Health and the State of California, as well as Salesforce, Levis and Visa.
Thanks to a near $170 million series D funding round at the beginning of 2021, the company’s value hit “unicorn” status as it surpassed $1.5 billion. The company’s future growth will be interesting to watch, a new behavioral healthcare solution announced in October 2022 alongside the acquisition of mental health platform Mood Lifters. These developments are in line with Color's aim to build a wider infrastructure for a tech-based public health approach and indicate a push for a future IPO.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 🧬 Four complimentary clinical-grade genetic testing kits for you and your family
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 💰 Competitive salary
- 📝 Monthly phone and wifi stipend for employees
- 📈 401k match
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
Company values
- Embrace change as our opportunity
- Make the complex simple
- Drive impact at scale
- Own the outcome
- Nurture Optimism
Funding (last 2 of 6 rounds)
Nov 2021
$100m
SERIES E
Jan 2021
$167m
SERIES D
Total funding: $454m
This company has top investors
Leadership
Othman Laraki
(CEO)After an MBA at MIT, they worked at Google as a Product Manager for almost 4 years, prior to co-founding Mixer Labs and working at Twitter and Pinterest. They left this Board role at ESI Group in 2012 to co-found Color in March 2013.
Elad Gil
(Board Member)They hold a Ph.D. from MIT and has degrees in mathematics and biology from UCSD. Former Product Manager for Google Mobile Maps and was VP at Twitter before co-founding Color.
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