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Crisp

Supermarket app for fresh food

Crisp logo
201-500 employees
  • B2C
  • Retail
  • Marketplace
  • Food
  • Delivery
  • eCommerce
Amsterdam, Noord-Holland, The Netherlands

Company mission

To make better food possible for more people.

50% female employees

9% employee growth in 12 months

Our take

Crisp sources and delivers seasonal food products from hundreds of small-batch, local producers via its app-only supermarket. By operating online and delivering within 24 hours, the company allows consumers to purchase higher quality food items from local producers who may be out of reach or inconvenient to buy from.

Since its founding in 2018 by serial entrepreneurs Tom Peeters (Westwing Home & Living), Eric Klaassen (BLOOM), and Michiel Roodenburg (formerly of leading supermarket chain Albert Heijn), Crisp has become one of the fastest growing supermarkets in The Netherlands, where the food industry is worth over €40 billion.

Crisp has received an impressive amount of funding, most recently in a Series C round. It has used its capital to expand across the Netherlands and into Belgium, where sales have been rapidly increasing since 2022. It is further powering its growth with strategic acquisitions such as of Eetfabriek, a supplier of ready meals, which has greatly expanded Crisp's product line in a popular category. In the longer term it will aim to increase non-food sales and grow into new territories.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Smart, enthusiastic and enterprising colleagues to work and learn with
  • And... a sweet discount on your Crisp groceries, because you'll likely also want to eat well at home
  • The chance to leave your mark on our food system and have real impact with your commitment and experience
  • Plenty of opportunity to take responsibility from day one
  • A look behind the scenes of one of the fastest developing companies in the European market
  • A perfect pension through Brand New Day for later
  • For now a personal budget for yoga, sports, mobility and downtime via ClassPass, Swapfiets and Blendle and many, many more
  • Food for thought with monthly workshops and talks at Crisp University
  • Time to get to know your colleagues during sports, events and tastings (if you're quick, you can still come along to Valencia!)
  • An office in the Amsterdam Pijp with a large kitchen where you can enjoy a good lunch, a drink and the more-than-occasional home-baked cake

Funding (last 2 of 6 rounds)

Nov 2023

$36.8m

SERIES C

Oct 2022

$78.9m

SERIES C

Total funding: $164.7m

Leadership

Erik Klaassen

(Chief Product & Data Officer)

Founded BLOOM, an international boutique consulting firm (acquired by Vinted in 2021).

Former Senior Business Controller, Merchandising & Sourcing at leading supermarket chain Albert Heijn.

Previously co-founded Westwing Home & Living, where they served as CEO & Group Managing Director for 5 years.

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