Dance

Dance offers a cheaper, more flexible alternative to buying an e-bike. Dance’s “E-bikes-as-a-service” solution allows users to pay for a subscription service for e-bikes. For a set monthly cost, e-bikes are delivered directly to users’ doors, plus the subscription also covers servicing, repairs, theft insurance, and a replacement bike in the case of theft. Dance was founded by the team behind SoundCloud and Jimdo, which has lent the company considerable credibility and attracted impressive funding.

Dance has gained a solid foothold in Germany, France, and Austria. Its largest market is Paris, as the city is set to build +1,000 km of bike lanes. It will face significant challenges in other markets. Dance put its 2025 funding to good use, scaling its operations in new territories - such as the UK, where there are large competitors such as DASH, LYTE, and Zoomo. Its expansion has been bolstered through its acquisition by bicycle-as-a-service company Swapfiets in 2026, which will run the Dance brand alongside its own offering.