Depict
eCommerce personalisation platform for fashion
- 21-100 employees
- Retail
- B2B
- Artificial Intelligence
- Fashion
- Big data
- Deep Tech
- SaaS
- Product Management
- API
- eCommerce
- Katarina-Sofia, Stockholm, Stockholm County
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Company mission
To empower any brand to create unique discovery experiences.
Our take
Selling online is easier than ever, in theory at least. However, the gap between the likes of Amazon and the rest is making it increasingly difficult to scale. One of Amazon’s greatest advantages is its access to huge amounts of information which in turn influences relevant product recommendations.
Depict is out to help narrow this gap with its eCommerce personalisation platform. Rather than relying on historical sales data like the larger eCommerce platforms, Depict aggregates data from across the internet and uses AI to allow online merchants to serve more personal recommendations.
Since being co-founded by then-teenager Oliver Edholm in late 2019, Depict has been attracting serious attention for its potential to disrupt the eCommerce space. With such great attention has also come major investment from the likes of the renowned VC Tiger Global.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Feb 2022
$17m
SERIES A
Sep 2020
$2.7m
SEED
Total funding: $20.1m
This company has top investors
Leadership
Josep Nolla
(CEO)Prior to joining Depict in 2026, Joseph spent over 4 years at Bold in various roles, including GM of Checkout Everywhere and Europe and as the Head of Business Development, Partnerships & Corporate Development.