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Digitas
Full service digital marketing agenc
- 1001+ employees
- B2B
- Enterprise
- Marketing
- Communication
- Consulting
- Advertising
- Media
- Champs-Élysées, Paris, France
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Company mission
To drive business transformation across the entire value chain.
Our take
Publicis Groupe is a global company operating across marketing, communications and digital business transformation. Founded way back in 1926, it is now the second largest communications group in the world, with a presence in over 100 countries.
In recent times, Publicis has moved to advance from its position as an advertising agency holding company to become a connective platform more suited for the modern age. This has included a planned €300 million investment in AI, which will help it achieve the goal of becoming an "intelligent system company".
This focus on AI has led to the development of Publicis Groupe's "CoreAI" system, which combines all the company's proprietary data. The idea is to make data points accessible to all Publicis employees, so that they can boost insight across the business and work towards optimised operations.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Arthur Sadoun
(CEO)Founder of Z Group and former Head of Strategic Planning and Development for TBWA. In 2006, they became CEO of Publicis Conseil, the flagship agency of Publicis Groupe. Then went on to be CEO of Publicis Worldwide France, then Publicis Worldwide, then Publicis Communications. Was appointed CEO of Publicis Groupe in 2017.