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EQ Works

Geospatial customer data analytics software

EQ Works logo
21-100 employees
  • B2B
  • Analytics
  • Market research
  • Location services
  • SaaS
  • Identity
Yorkville, Toronto, ON

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Company mission

EQ Works' mission is to be a leading world-class platform that businesses turn to for data driven analysis and results.

Our take

Geospatial data is an invaluable tool that can provide location-specific insights into the customers of a business, but understanding it can be difficult. Accessing the geospatial data itself is not a difficult task, but aggregating, analyzing, and producing actionable insights from the raw data requires the assistance of advanced data scientists.

EQ Works provides software solutions for the aggregation, analysis, and production of actionable insights from geospatial business data, aiming to help businesses understand the location trends of their customers. In addition to its geospatial analytics platform Locus, the company also provides a geospatial marketing platform called Atom for self-serve location-based advertising.

Whilst other data analytic companies are providing AI-driven solutions for the analysis of geospatial data, EQ Works stands out by designing its suite of products to be end-to-end, handling the aggregation, analysis, and marketing usage of the data within a single package. The company has recently also launched Paymi, a cashback rewards platform that is driven through EQ's geospatial data analytics services.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • In-office snacks
  • Competitive health benefits
  • Tea / Coffee bar
  • An awesome team to work with!

Funding (1 round)

Jul 2010

$0.2m

EARLY VC

Total funding: $0.2m

Leadership

Geoffrey Rotstein

(President & CEO)

Experience offering Financial Advisory Services for Coopers & Lybrand. Acted as CEO and CFO for Cyberplex Inc. from 1997 to 2013.