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Elder

A true alternative to the care home

101-200 employees
  • Healthcare
  • Hospitality
  • Marketplace
  • Social Impact
  • Age-tech
Shoreditch, London

Company mission

To reinvent what it means to age. Elder pioneers solutions that improve quality of life and peace of mind for individuals and families everywhere.

Top investors

Few candidates hear
back within 2 weeks

50% female employees

-5% employee growth in 12 months

Glassdoor (3.8)

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Trustpilot (4.7)

Our take

Elderly care has traditionally been delivered in residential care homes, which require people to be taken out of their own homes and moved into an unusual environment. Elder is introducing a technology-driven solution to a previously undisturbed market. It believes that getting older shouldn’t mean giving up choice and independence – even when you need care.

Social care remains one of society’s biggest challenges around the world and the big companies involved are nearly all legacy providers, leaving significant scope for disruption.

Elder is setting out to provide a personalised and genuine approach to senior care that can also scale. Elder is able to dispatch a carer, matched based on individual needs and personality, to any location in the UK within 48 hours. It is now focused on improving its live-in care experience and expanding across the UK.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Cycle-to-work scheme
  • 6 weeks work from any where in the role (this can be used along side holiday entitlement)
  • Parental leave at full pay for both parents
  • 25 days holiday (excl. bank holidays) + 1 day per year for the 1st 5 years (total of 30 days)
  • Hybrid working
  • Equipment (Apple Mac or Pc)
  • Health Insurance - (Dental, Mental, Physio, Vision)
  • Growth and development
  • Inspiring learning and CSR
  • Rollover holiday time
  • Pension scheme
  • Team and company socials
  • Referral scheme
  • Mental health support
  • Free drinks and snacks

Company values

  • Seeking Excellence
  • Together
  • For our Society

Funding (last 2 of 4 rounds)

Jan 2020

$10.1m

SERIES B

Dec 2017

$4.1m

SERIES A

Total funding: $25.3m

This company has top investors

Leadership

Background as a lawyer with 5 years experience at DLA Piper in M&A/VC law. Previously co-founded Mopp.com, a home services company, which he scaled to tens of thousands of customers over 3 years before selling to Handy in 2014

People progressing

Joined as an Account Executive, progressed to Partnerships Account Executive Team Lead after 6 months and has also been working in this role for the last 2 and a half months

Joined as Sales Executive, progressed to Senior Sales Executive after 9 months. Then Junior Sales Manager after 10 months, and since then has been a Customer Experience Manager for the last 2 years

Diversity, Equity & Inclusion at Elder

Sam Williams  headshot

Sam Williams (Social Media Manager )

  • We believe a strong team is built through difference. From Mexico City to Manchester, Stockholm to Stirling, Hong Kong to Hull, Elders come from all over the UK and the world
  • We know that we can’t possibly serve our diverse carers and customers without first nurturing and celebrating it in our people, and that’s why we work hard to create an inclusive culture for everyone
  • Results from our recent D&I Survey include, 54% of our employees identify as Female and 46% of Elder employees identity as non-white-British
  • We are continuing to work on our D&I strategy and actively encourage applications from all backgrounds
  • We believe that difference will set us apart, so no matter what you look like, where you come from, everyone can belong at Elder

Endorsements

All

Inspiring mission (5)

Opportunities to learn (2)

Meaningful work (2)

Hard working team (2)

My opinions are valued (2)

Challenging work (1)

Open and honest communication (1)

Great work is recognised (1)

Flexible working (1)

Innovative product (1)

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