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Equativ
Ad monetization platform for publishers and buyers
- 501-1000 employees
- B2B
- Publishing
- SaaS
- Advertising
- Chaussée-d'Antin, Paris, France
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Company mission
To help tomorrow's leaders shift to a radically different ad tech model and take back control through its transparent platform and shared-interest business approach.
13% employee growth in 12 months
Our take
Advertisement has become increasingly complicated in the last decade due to the arrival of smartphones and other mobile devices, and as a result, ad management platforms must be used in order to facilitate omnichannel campaigns. Whilst platforms already exist for ad management, existing solutions generally do not cater to omnichannel advertising, rely on cookies for personalisation, and benefit ad buyers or publishers, but not both.
Equativ provides an ad monetisation platform for both publishers and buyers, helping both parties to optimise the value of their investments across any advertisement channel. In addition to facilitating omnichannel campaign auctions, the company also uses audio recognition to personalise ads based on analysing the real-time interests of its target audiences instead of relying on cookies for information.
Equativ was formed in 2022 through the merger of Smart AdServer, DynAdmic and LiquidM. Although the companies previously worked closely together, the unification of the three organisations is expected to increase Equativ's efficiency and offer a single adtech platform for customers. With a threefold increase in revenue since between 2019 and 2022 and a fully integrated adtech stack, Equativ is clearly poised for further expansion.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 💸 Annual bonus (Profit Sharing)
- 🏢 Offices in the prime location of Paris (Near from Gare St Lazare)
- 🏠 Flex Remote + allowance for costs (up to 240€ per year)
- 🌴 Additional days off (French reduced working time/ RTT)
- ☘️ CSE (employee benefits, 1 event per month, Yoga classes…)
- 💊 Competitive Health insurance (60% paid by the company - Family or Individual cover)
- 🍴 Lunch vouchers - Swile Card (10€ / day)
- 🏀 Gymlib subscription
- 🌎 Globetrotter Program (visit our offices among: Paris, Nantes, London, Berlin, Madrid, Milan, New York, Mexico, Sao Paulo, Dubai, Singapore...)
Company values
- Be Brave
- Be Thoughtful
- Be Together
Leadership
Arnaud Créput
(CEO, not founder)Experience as Group CFO of Coheris, and Financial Director of ORSYP Paris.
Articles
Jobs (3)
Software Engineering
Sales & Account Management