Eucalyptus

The consumer-health industry is booming, driven by an ageing population, a proliferation of wellness-related products and services, burgeoning sources of health-related information, and consumers’ desire to control their health. In the UK alone the market is valued at nearly £3 billion, and with considerable growth expected over the next decade, this is a sector ripe with opportunity.

• Patients first: Our patients inform every decision we make, from creative, to product and operations. A patient-first mindset requires both empathy and understanding to build experiences that truly serve, protect and empower our patients.
• Earn the right to exist: Improving healthcare starts with appreciating its origin and respecting the science behind its modern-day applications. With this viewpoint, we can fully understand our impact as an industry disruptor and acknowledge this responsibility as we break new ground.
• Build in the open, together: Transparency is the thread that runs through every team at Euc. From the top down, we expect accountability and encourage an openness to being challenged. We work best when we're kind, fair, and direct with each other.
• Lean into discomfort: Everyone at Euc is encouraged to be courageous and make bold moves, even when this feels uncomfortable. Progress is achieved when we push ourselves to excellence and take ownership of both our failures and successes.

Total funding: $139.7m