FITURE

FITURE provides a smart fitness mirror, leveraging breakthrough computer technology called Motion Engine to track body skeletal points of users to enhance their training experience. The product leverages this technology to facilitate gesture control, form correction, accurate rep counts, and performance tracking, across hundreds of mirror-based workouts, training programs, interactive classes, and custom workouts.

Other mirror-based health companies such as MIRROR will form significant competition for FITURE, although the company shows potential to stand out through its novel Motion Engine skeletal tracking system. Through this technological approach, the company aims to not only help users find time to exercise at home, but also to personalize it to their needs and to do it with excellent form.