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Fanatics
Sports merchandise retailer
- 1001+ employees
- B2C
- Retail
- Sports
- eCommerce
- West Village, New York, NY
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Company mission
Fanatics' mission is to ignite and amplify the passion of global fans across their digital sports journey, and maximize the presence and reach for hundreds of partners worldwide.
Our take
Fanatics is a sports-based eCommerce company that offers teams and leagues a convenient online platform through which to sell licensed apparel and merchandise. As well as the Fanatics online store, it runs the online stores of dozens of teams and leagues including the MLB, NHL, NBA, and NASCAR. They've also signed a number of exclusive deals to become the sole vendors of officially licensed merch for top athletes across multiple leagues.
It operates using a Cloud Commerce sales system which tracks clicks and purchases on the site as well as sports and player news and updates to inform retail and marketing decisions in real time. The company was first established as Football Fanatics, a chain of bricks-and-mortar stores in malls across Florida. Since then, it has been bought out by GSI Commerce and expanded.
Looking ahead, while its commerce business remains its biggest source of revenue for now, Fanatics has expanded into livestreamed shopping around collectibles and trading cards, acquiring Tops and hiring Snap and Alphabet executive to launch this new business. It also has an NFT arm in Candy Digital, of which it’s the majority owner, as well as a fledgling betting and gaming division.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
- As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia
- At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies
- Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play
- You never know who will show up to the office. You might just meet one of your all-time favorite athletes
- Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement
- Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals
- Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team
Company values
- By fans, for fans - By Fans = Bringing passion and pride to the work we do; For Fans = Exceeding fan expectations
- One fanatics... Win as a team - Our combined efforts; growing and succeeding together; WE before ME
- Missionary, not mercenary - At Fanatics, working here is more than a paycheck, it’s doing what you love everyday
- Innovative products and fan experiences - Offering fans unique products and ultimate experiences – there is no one else doing what we do, better than we do it
- Execution and agility... Over talk - Quickly adapting and delivering our best in a fast-paced, high growth environment while maintaining humility
Funding (last 2 of 9 rounds)
Dec 2022
$700m
GROWTH EQUITY VC
Mar 2022
$1.5bn
GROWTH EQUITY VC
Total funding: $4.8bn
This company has top investors
Leadership
Michael Rubin
(CEO)Michael founded GSI Commerce in 1998, before co-owning New Jersey Devils and Philadelphia 76ers since 2011. They also founded Fanatics in 2011 alongside roles at ShopRunner, Rue La La, Reform Alliance and Kynetic.
Doug Mack
(Vice Chairman and Board Director, not founder)Previously served as CEO for One Kings Lane. Co-founded and acted as CEO and Director of Scene7.
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