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Fertility Circle
Support for fertility care
- 1-20 employees
- B2C
- B2B
- Femtech
- Wellbeing
- Holborn, London, UK
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Company mission
To revolutionalise the fertility market by empowering people and optimising fertility outcomes.
Our take
Aura Fertility, now rebranded from its previous name 'Fertility Circle', was founded after the founders personally struggled with infertility and discovered that there was no one-stop fertility platform providing people with valuable practical insights and allowing them to connect with each other throughout their fertility journey.
Aura aspires to become the go-to platform for everything that has to do with fertility: from finding a holistic practitioner to connecting individuals facing similar challenges. The femtech start-up already offers various services through its app (available on iOS and Android), such as advice from leading fertility experts via articles and courses, an online forum, information about local practitioners and events and discounts for fertility-related products.
According to Aura, 1 in 6 couples struggle to conceive. Because of this, the company aims to gain a significant market share in the following years, taking into account that it faces no direct competition. Further, a recent investment round has helped fund Aura's rebrand, and will be also be used to enable key hires and develop its platform.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hours around GMT / CET time zones
- Remote working with home office budget
- Opportunity to help build a fast-paced, FemTech start-up in an international market
- Opportunity to work autonomously and be one of the first hires / founding team of an exciting new startup that is making a real a difference
- Work from home opportunities
Company values
- Ambitious - You make the most of any opportunity and are driven to succeed
- Fast-paced - You're comfortable with moving parts and when things progress quickly
- Open-minded - You accept people no matter their path and think broadly about potential solutions
- Empathetic - You practise empathy and are able to champion people through the highs and lows
- Human - You're mindful, honest and open to learning
- Natural leader - You build rapport fast and people love to work with you
Funding (1 round)
Feb 2022
$0.8m
SEED
Total funding: $0.8m
This company has top investors
Leadership
Abi (Childs) Hannah
(CEO)Previously Consultant at The Impact Collective for 4 years and Senior Consultant at NEL Healthcare Consulting for 2 years.
Karen H.
(CCO)Previously Sales Manager at Pattern Textiles for 3 years and Textile Designer at Baxter Fawcett Design Studio for 2 years.
Jo Living
(COO)Previously Core Team Lead at She Leads Change for 3 years and VP, Prime Brokerage at JPMorgan Chase for 2 years.