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Fiit
Interactive fitness classes on demand
- 21-100 employees
- B2C
- Personal health
- Fitness
- Wellbeing
- Hackney Wick, London, UK
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Company mission
To make exercise a habit for every body.
Our take
Fiit provides a fresh take on the fitness experience by prioritising user convenience, offering professional trainers, real-time feedback, and the unique feature of competing against friends, regardless of location.
Recognising that over 60% of individuals identify cost and travel obstacles as barriers to regular exercise, Fitt aims to eliminate these challenges. The concept revolves around user engaging in live workouts within the comfort of their homes, fostering a sense of community and making fitness more accessible.
The in-home personal fitness sector has seen significant growth in recent years. Fiit endeavors to tap into this expanding market, presenting substantial potential for growth. By allowing users to seamlessly integrate fitness into their daily lives and fostering a virtual camaraderie with friends, Fiit strives to overcome the common barriers to exercise, positioning itself as a contender in the dynamic landscape of home-based fitness solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited Holiday: Taking time out is just as important as work, so we offer unlimited holiday (yes, you read that right)
- Hybrid Working: We operate on a hybrid working model and can be flexible as to when you come into the office
- Family Friendly Policies: Family friendly policies including maternity, paternity, adoption and parental leave
- Health and Dental Insurance: Private health and dental insurance with Bupa as well as a GP service, eye tests and flu jabs
- Mental Health Support: Free access to coaching and counselling sessions through the Inside Out platform as well as monthly seminars. We also have our own team of Mental Health First Aiders
- Wellbeing Budget: £200 per quarter to spend on whatever wellness means to you i.e. PT, gym membership, massages
- Hobby Budget: £200 p.a. for new hobbies; we’d love you to try out something new
- Personal Development Budget: £1000 p.a. to focus on your professional development
- Work From Home Budget: £350 to set up your new home working station when you start
- Away Days: Bi-monthly team days where the whole company gets together and has some fun
- Cycle To Work & Buzzbike Schemes: Whether you want to buy a new bike or rent one on a monthly rolling contract, the schemes are there so that you can leave some extra coin in your pocket
- Unlimited FIIT: When you join, you'll get a free Fiit device and lifetime subscription, and the opportunity to test out all of the new classes
Company values
- Be a leader: Everyone at Fiit is a leader, whatever your level you’ll have a passion for the mission and understand how you can impact that
- Always improving: You’ll always want to be improving, learning and curious, embracing and giving constructive feedback
- Grit to deliver: Grit to deliver is important in startup life. You’ll enjoy the rollercoaster, execute at pace and take accountability
- Team > Individual: The team is greater than the individual at Fiit, we include everyone, value diversity and communicate openly
Funding (2 rounds)
Feb 2019
$6.4m
SERIES A
Dec 2017
$3.1m
SEED
Total funding: $9.4m
This company has top investors
Leadership
Daniel Shellard
(Co-Founder)Previously co-founded Qubit where they served as the COO for 7 years. Also worked at Google in multiple Analyst roles and as a Senior eCommerce Project Manager.
Sammi Adhami
(Co-Founder)Previously founded Tandem Citizenship & Residency Solutions and Reid Capital. Also experienced in Sales having worked at Foxtons and Espace Real Estate.
Ian McCaig
(Co-Founder)Worked at Google for 5 years in Marketing, Strategy, and Operations. Also founded Qubit, where they served as the CMO for over 6 years.