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Florence
Marketplace to connect nursing homes with registered nurses
- 201-500 employees
- Healthcare
- B2B
- Marketplace
- Recruitment
- Whitechapel, London, UK
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Company mission
To give everyone the care and dignity they deserve.
Our take
Florence improves the ease and efficiency with which social care businesses can source and coordinate a flexible workforce and the control and accessibility with which nurses and carers can connect to work. Florence has a strong mix of experience in the founding team, with direct healthcare experience and finance knowledge. Adult social care is a £42bn market in the UK and the big companies involved are nearly all legacy providers, leaving significant scope for disruption.
There's a global staff shortage of healthcare workers and staff management is very outdated compared with other industries. Florence is tackling this precise issue head-on by directly connecting healthcare workers with open shifts by cutting out the middleman. Originating in Northern Ireland, Florence now serves more than a quarter of social care in the UK and operates across 99% of the country.
With the backing of top investors, Florence really has the potential to revolutionise healthcare at a greater pace than before.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Enhanced parental leave (maternity, paternity, adoption)
- Flexible hybrid working (remote and office-working)
- 25 days annual leave
- Competitive salary
- Standard pension contributions
- Private healthcare insurance
Company values
- Care about what you do - People that care make a bigger difference
- Always ask another question - Be curious, you never know where the answer might take you
- Embrace the adventure - Drive change and be part of something special
- Put yourself in their shoes - Our users are at the centre of everything we do
- Build a positive team - Be inclusive and accept each others' differences
Funding (last 2 of 5 rounds)
May 2022
$35m
SERIES B
Jul 2019
$6.4m
SERIES A
Total funding: $44.3m
Leadership
Dr Charles Armitage
(CEO)Started their career as a doctor for 4 years, giving them front-line insights into the way healthcare institutions are run. They are also the co-founder of the National Care Force.
Dan Blake
(COO)They have 11 years experience in banking, including Global Head of Financial Risk at Deutsche Bank and Global eFX COO at HSBC. Started career as an Infantry Officer in the British Army.
People progressing
Joined as a Business Development Manager. Promoted to Head of Client Manager after 3 months. They then served as Managing Director - South of England, Midlands & Wales, and, as of May 2023, they are the Managing Director - UK Social Care.