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Flowerbx

Online flower-delivery service

Flowerbx logo
21-100 employees
  • B2C
  • B2B
  • Lifestyle
  • Flowers
  • Interior design
  • eCommerce
Park Royal, London, UK

Company mission

To become the go-to global authority on living beautifully and sustainably.

Led by a woman

53% employee growth in 12 months

Our take

Flowerbx is a luxury D2C flower delivery service, offering fresh blooms and accessories delivered throughout Europe, as well as the East and West Coasts of the United States.

Clients are presented with a diverse selection of over 300 seasonal flower varieties to choose from. Operating at scale enables Flowerbx to directly source flowers from growers in the Netherlands, resulting in flowers that are not only fresher but also more cost-effective compared to those found in wholesale markets.

With funding under its belt, Flowerbx is strategically directing its attention to expanding its presence in the US market, broadening its product range, and advancing its logistics technology. This feeds into the startup's ambitious aspiration to establish itself as a premier provider of premium flowers in the United States.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • A monthly flower subscription and discounted products
  • Private health and dental care
  • Life insurance that comes with a gamified wellbeing app
  • Employee Assistance Programme (EAP)
  • Pension contribution
  • 25 days’ annual leave (plus bank holidays)
  • Day-off for your birthday
  • Time off to support your favourite charity

Company values

  • We Do the Right Thing: We support each other as people and as teammates. Empathizing with customers to always put ourselves in their shoes and operating our business sustainably, responsibly and leading the industry by example
  • We Strive for Perfection: We understand that the best teams are diverse and collaborative. We encourage discussion to unearth brilliant new ideas, explore alternate perspectives to ensure our flowers keep serving our entire global community
  • We Push Boundaries: We constantly challenge the status quo. We are original thinkers, combining ideas from different worlds, from fashion to business and beyond to create something entirely new. And we are always on the lookout for unique opportunities
  • We Always Collaborate: We do whatever it takes to obtain the highest standard in all our behaviour and actions. We constantly look for ways to go above and beyond, continuously improving our product, process, and ourselves

Funding (2 rounds)

Feb 2019

$5.4m

EARLY VC

Jan 2017

$1.9m

SEED

Total funding: $7.3m

Leadership

Studied French Language and Literature at Columbia University in the City of New York. Previously the Director of Creative Services at GUCCI Group for 7 years and the Senior VP of Communications at Tom Ford for 11 years.

Endorsements

All

Challenging work (1)

Autonomy (1)

Nice people (1)

Hard working team (1)

Great work is recognised (1)

Flexible working (1)

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