Flowerbx
Online flower-delivery service
- 21-100 employees
- B2C
- B2B
- Lifestyle
- Flowers
- Interior design
- eCommerce
- Park Royal, London, UK
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Company mission
To help our customers find floral joy in every day, making each moment a little more extraordinary.
53% employee growth in 12 months
Our take
Flowerbx is a luxury D2C flower delivery company bringing fresh, single-variety blooms and curated floral accessories to customers across Europe and the East and West Coasts of the United States. Designed to bring the elegance of a high-end florist directly to the doorstep, Flowerbx offers a refined selection of more than 300 seasonal flower varieties.
By operating at scale, the company sources flowers directly from growers in the Netherlands (the heart of the global flower trade) bypassing traditional wholesale markets. And the result is fresher flowers, longer-lasting arrangements, and a more efficient supply chain that benefits both customers and growers.
In 2024, the company achieved B Corp certification too, highlighting just how committed it is to responsible sourcing, transparency, and building a more sustainable floral industry.
The company also has some serious funding under its belt and is now focused on expanding its footprint in the US market, broadening its product offering, and investing in logistic technology to support the next phase of its growth.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Learn and grow: Opportunities to blossom within our evolving team; equipped with your own learning and development budget, helping you to find your passions and build upon your strengths to support your personal and career growth.
- Wellbeing: We offer all employees direct access to private health insurance, in order to help support their physical and mental wellbeing.
- Finding balance: Working within a flexible environment that prioritises wellbeing, offering a balance of remote working with a personal budget for a co-working membership.
- Floral perks: All employees receive a monthly FLOWERBX subscription, plus an impressive employee discount to help you live life in floral beauty, wherever you are.
Funding (last 2 of 3 rounds)
Aug 2025
$1.7m
SERIES A
Feb 2019
$5.7m
EARLY VC
Total funding: $9.4m
Leadership
Whitney Hawkings
(Founder & CEO)Studied French Language and Literature at Columbia University in the City of New York. Previously the Director of Creative Services at GUCCI Group for 7 years and the Senior VP of Communications at Tom Ford for 11 years.