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Formsort

Form infrastructure for the modern growth stack

Formsort logo
1-20 employees
  • B2B
  • Internal tools
  • SaaS
Alphabet City, New York, NY

Company mission

Formsort's mission is to eliminate the pain in creating form flows on the web.

Our take

Formsort is a fully-managed, hosted form flow platform. It provides numerous advantages for companies, such as fine-grained control of the UX available, and seamless integration with backend APIs to handle custom conditional logic.

Formsort is for startups, growing businesses, large companies, and complex internal work flows. Once set up, a single, non-technical product or business owner can ship complex form flows without involvement from engineering or design. This kind of simple and comprehensive solution is bound to draw in clients from all industries. Companies like GoodRx, Candid, and Calibrate already use Formsort to power their customer conversations.

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Freddie

Company Specialist at Welcome to the Jungle

Funding (1 round)

Jun 2021

$4m

SEED

Total funding: $4m

This company has top investors

Leadership

Benjamin Fine

(Co-founder)

Co-founder of Better.com and experience in investment at the Blackstone Group.

Former product manager at Google and Head of Product at Better Mortgage.