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Forum Brands
eCommerce acquisition platform
- 101-200 employees
- B2B
- Marketplace
- Business Intelligence
- eCommerce
- Chelsea, New York, NY
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Company mission
To enable every organization to make smarter decisions about tech.
Our take
Founded on the principal that not enough brands know their customers, Forum Brands buys eCommerce businesses, that sell primarily on Amazon, with the goal to build a portfolio of standalone business that become category leaders, both on and off Amazon.
Forum proves to be a unique and dynamic business and work environment as it is really three companies in one: an operating company in eCommerce, an enterprise software company, and an M&A firm. Its recent launch of Crystal, a first-of-its-kind tool for Fulfilment-by-Amazon sellers, remedies the common issue of inventory shortages that many online sellers face. Crystal provides users with automation and analytics that offer more effective inventory purchasing, and is free of charge.
We’ve only seen the seedling of Forum with plans to continue expanding globally, acquiring and building more businesses. The industry is seeing increased competition, with Heroes and Oslam both recently announcing impressive funding, so only time will determine whether Forum’s long-term strategy will see them rise the ranks.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hybrid work schedule
- Free access to Calm and TalkSpace
- Unlimited PTO
- Generous healthcare stipend
- 401K match
- Fully stocked kitchen (snacks, beverages and more!)
- Paid Family Leave
- Commuter benefits
Company values
- Acting like an owner. You take pride in, and accountability for, results. No problem is too big, too small, or too outside of your scope to jump in and help.
- Seeking objective truths. You execute using facts, not reasons. You ask questions and push the boundaries on what you believe to be true.
- Applying structured thinking. You think in terms of scalable processes. You can define a long-term vision based on many moving parts, and build the infrastructure to get there.
- Arriving as you are. You show up as your authentic self and celebrate that of others while looking for ways to create an inclusive environment. The best ideas win, regardless of who they come from.
Funding (2 rounds)
Nov 2023
$22.3m
EARLY VC
Jun 2021
$27m
SERIES A
Total funding: $49.3m
This company has top investors
Leadership
Alex Kopco
(COO)Previously spent 5 years at Amazon, serving as Senior Product Manger of Devices and Accessories, and 2 years at Target as a Business Analyst.
Brenton Howland
(Co-CEO)Previous experience as a Consultant for McKinsey & Company, a Consumer & Technology Investor for Cove Hill Partners and in Corporate Development for Shift.
Ruben Amar
(Co-CEO)Previously served as an Investment Banking Analyst for Credit Suisse and as a Private Equity Investor for TA Associates. Currently an Investor for Laboratories Vivacy, Babilou, Solabia Group, and Groupe Odealim.