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Fresho

Ordering, warehouse management & payments software for wholesale suppliers

Fresho logo
21-100 employees
  • Hospitality
  • B2B
  • Enterprise
  • Food
  • Supply Chain
  • Machine Learning
  • SaaS
Hackney, London, UK

Company mission

To positively transform the footprint of the wholesale fresh food industry.

Our take

Food and agriculture is one of the biggest industries on the planet, with the World Bank estimating that it generates around $8 trillion yearly. However, despite a stalwart customer base, the food industry is facing unprecedented challenges, in particular an increasing focus by consumers on sustainability, health and freshness which has placed significant pressure on the food industry to innovate.

In this changing market, Fresho's ordering and order management software is aiming to revolutionise how the industry operates, making it more profitable, efficient, and sustainable. Fresho’s software is a simple one-touch solution to ordering, invoicing, payments, reporting, warehouse management, product pricing and more. The solution can be integrated with any accounting system.

Founded in 2016, the company has seen rapid growth, with millions of dollars being processed via the platform annually. With consumer bases in Australia, New Zealand, the UK and the US, Fresho is also able to benefit from a worldwide potential market.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Leadership

Huw Birrell

(Co-Managing Director)

With a background in M&A and corporate finance, Huw is also a Seed Investor and ex-Financial Advisor for LATAM Autos.

James Adronis

(Co-Managing Director)

They have over 25 years' experience in the food industry, having spent over 14 years at Clamms Seafood as CEO/General Manager.

People progressing

Joined as a Business Development Executive in 2016, promoted 3 times in 5 years to current position of Director.

Joined as General Manager NZ in 2017, promoted to People and Culture Director after 4 years, 2 months.