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Function of Beauty
Customisable beauty business
- 101-200 employees
- Healthcare
- B2C
- Consumer Goods
- Beauty
- eCommerce
- South Village, New York, NY
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Company mission
To create the world's best and most customisable beauty products, personalised for individual consumers.
-8% employee growth in 12 months
Our take
Function of Beauty (FoB) is a direct-to-consumer retailer offering doorstep delivery of customized and eco-conscious skin and hair care products.
The rise of e-commerce has seen an increase in customer preference for personalized beauty companies like FoB. Its sales rose 100% between 2020 and 2021, proving that its online model (which the company is strengthening with a retail contract with Target) is withstanding store closures from the past few years.
What singles FoB out from competitors like Prose and Strands Hair Care is its long-term focus on automated production. This has allowed FoB to manufacture customized products on a competitively large scale whilst maintaining high standards of quality control.
FoB is investing into refining and expanding its manufacturing capabilities. This is astute, as it will facilitate its planned expansion into additional global markets. Custom-beauty competitors, who tend to rely more heavily on manual labor, will struggle to compete at this scale.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We offer insurance coverage (health, vision, and dental)
- Tax savings for retirement
- Commuter benefits
- Monthly reimbursements with Classpass to incentivize you to work out
- Monthly phone reimbursements
- Kitchen stocked with organic snacks and coffee
- 401(k) with company match
- Paid time-off, safe and sick time, and discounted customized products
Company values
- LISTEN
- HUSTLE
- EMBRACE CHANGE
- PURSUE (PEAR)FECTION
- ENJOY LIFE
Funding (last 2 of 5 rounds)
Dec 2020
$150m
SERIES B
Mar 2017
$9.6m
SERIES A
Total funding: $161.2m
This company has top investors
Leadership
Dr. Zahir Dossa
(Co-Founder & Executive Chairman)Following a doctorate at MIT in Sustainable Development, they founded Argania Gourmet alongside working as President of The Argan Tree. In November 2014, they used this experience to co-found Function of Beauty, where they served as CEO & Executive Chairman.
Joshua Maciejewski
(Co-Founder)Studied at MIT before serving in the US Navy from 2008 to 2013. They worked as an Assistant Professor of Naval Science at Purdue as well as roles as a Supervisor at Cleveland Township and Board Member at Southern Columbia School District.
Hien Kaplan
(Co-Founder & Science Fellow)They worked as a R&D Chemist for Mana Products, Cosmetic Laboratories, and Zotos International for a combined 7 years, before co-founding Function of Beauty in 2014. After serving as Chief Science Officer, they're surrently a science fellow.