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GEEIQ
The platform, insights and experts behind the biggest brands in gaming and virtual worlds.
- 21-100 employees
- B2B
- Enterprise
- Big data
- Marketing
- Gaming
- Analytics
- Market research
- SaaS
- Marylebone, London, UK
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Company mission
GEEIQ's mission is to become the single source of truth and decision making point for brands navigating and engaging the virtual worlds economy and wider metaverse.
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Our take
There is an abundance of sponsorships, partnerships and campaigns emerging daily in the e-industry, but navigating this industry can be difficult. GEEIQ is an insights platform that empowers brands to navigate and engage the virtual worlds economy. It is the decision-making point for brands seeking to reach, engage and retain untapped virtual communities in this new communications vertical, offering competitor benchmarking, virtual experience reporting and partner identification.
Using competitive analysis, structured metrics and knowledge of current industry trends, GEEIQ's verifications standardise partner selection processes and drastically reduce financial risk for brands. The company provides its subscribers with professional services to help curate long-term, data-led virtual strategies that are focused on tangible KPI's over favorable PR and headlines. GEEIQ works with brands from Walmart and Porsche, to Gucci and Elton John, fast establishing itself as the sole provider of deep analytics on brand opportunities in virtual gaming environments and the wider ‘metaverse’.
GEEIQ is continuing to develop its platform to become an indispensable tool for brands activating and measuring their success in this space as it aims to be to virtual gaming and the metaverse, what Nielsen is to television and radio. In September 2023, the company closed its Series A funding round of $8.2 million, which will allow it to accelerate scale-up plans, explore international expansion and further develop its platform and professional services.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 25 days paid annual leave + UK bank holidays
- Support to learn, develop and progress with GEEIQ
- Regular team buildings (Game nights, afterwork drinks, Christmas/Summer parties...)
- Birthday Off
Funding (1 round)
Sep 2023
$8.2m
SERIES A
Total funding: $8.2m
This company has top investors
Leadership
Diversity, Equity & Inclusion at GEEIQ
- GEEIQ is a place for people who can challenge the status quo
- We are at the start of our journey, and at the core of the company's DNA, we want to instil a workplace of trust, leadership and support
- At GEEIQ we’re looking for genuinely good people that are transparent and emphatic, and kind with one other
Articles
Endorsements
All
Team energy (3)
Autonomy (2)
Challenging work (1)
Open and honest communication (1)
Great work is recognised (1)
Innovative product (1)
The team at GEEIQ are engaged in the work and it shows every day around the office. Whenever someone shows off some data or a project they've been working on, the whole team supports and encourages them. We all want to see each succeed.
Sales & Account Management
Team energy
Mar 2023
One of the main reasons why I joined GEEIQ was for the potential of the product, and in my time it has grown and improved better than I could ever imagine. Especially in Customer Success, there's no better joy than demoing a product that just works and subscribers love.
Sales & Account Management
Innovative product
Mar 2023
Autonomy is truly welcomed at GEEIQ where I have have been able to start and lead my own projects. In my time here, I've been able to start and lead my own projects where in areas I want to see improvement. Nothing is off limits!
Sales & Account Management
Autonomy
Mar 2023
Working at GEEIQ gave me the opportunity to grow quickly by allowing me to own the space I work in by being open to bringing in new technologies and making things better. The culture here promotes autonomy, great collaboration, encourages people to learn and gives them space to do their best work.
Software Engineering
Autonomy
Feb 2023
Being an open and collaborative workplace, GEEIQ empowers employees with regular team and company wide recognition when hitting new milestones. The team are friendly, energetic and hard working. People here are exited to try new technologies and deliver more value.
Software Engineering
Team energy
Feb 2023
GEEIQ is in a high growth phase which brings with it excitement and challenge. We have a lean but fast moving product team and one of the main challenges for me personally is the "is it worth it to do X now", where in previous roles I didn't have access to the same decision making.
Software Engineering
Challenging work
Feb 2023
GEEIQ is full of gaming nerds! Every day brings new fun challenges and you never know quite what to expect. Everyone gets a shout out for a job well done and everyone is always eager to help each other out! There is also Mario Kart and beers :)
Product
Team energy
Feb 2023
The founders have made transparency a priority and deliver on that. Everyone has a voice and nobody is scared to communicate across teams or the "the hierarchy". We are very open about our achievements and concerns and people are eager to listen.
Product
Open and honest communication
Feb 2023
Every achievement gets a shout out at company meetings, no matter who got the work done! Career progression is also great with people frequently getting the promotions they deserve for a job well done!
Product
Great work is recognised
Feb 2023
Jobs (2)
Software Engineering
People, HR, Recruitment
