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To build and attract a borderless network of the very best creative minds, and match them to work which can unleash their potential.
Genie is an automated talent agent for the creative industry. Creatives sign up to the platform, clients pitch briefs, and then the company’s matching algorithm selects a shortlist of candidates to whom the brief is sent. On the creative’s side, all this is done through a single chat app.
It’s something similar to Upwork or Fiverr, except it’s invitation only and all participants are heavily vetted to ensure reputational prestige.
This model chimes neatly with significant changes taking place in the creative industries. More talent are going freelance, and more clients are looking for project-based relationships with agencies instead of permanent contracts. So appetite for a more fluid and frictionless working model is up on both sides of the equation. Genie has remarkable industry muscle behind it, as well as clients including Saatchi & Saatchi, Warner Music Group and Vice Media.
Kirsty
Company Specialist at Welcome to the Jungle
Bonnie Harold
(Co-founder)Spent two decades as a partner at headhunting firm LIZH, with a focus on creative.
Nicky Badenoch
(Co-founder)Previously managed high-profile accounts at Rainey Kelly Campbell Roalfe, before moving on to work as a partner at LIZH with a focus on accounts.