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GoPro
Extreme action cameras and video software
- 1001+ employees
- B2C
- Hardware
- Consumer Goods
- Video
- eCommerce
- Western Hills, San Mateo, CA
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Company mission
To help the world to capture and share itself in immersive and exciting ways.
Our take
GoPro is a global leader in the field of action cameras. It has enjoyed remarkable success since its founding in 2002, and has expanded its offering to include additional apps and video editing software.
The market for cameras is fast-moving, with constant updates and innovations in technology and applications keeping it competitive. GoPro’s constant focus on new features and accessories, as well as its extensive name recognition, has helped the company retain a dominant market share. Similarly, GoPro has been smart to carve itself a niche that expressly excludes competition from swiftly improving smartphone cameras, as nobody wants to take their iPhone down a whitewater rapid.
This has, to date, kept GoPro’s sales growth ahead of competitors. GoPro is attentive to the constant possibility of game-changing new tech and competing products and should have the resources and talent to stay robustly abreast of the pack.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Get your very own GoPro camera + gear
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Professional + personal development opportunities, i.e. LinkedIn Learning
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Company values
- Make friends - Collaborate and include. Strength in numbers
- Obsessively serve - Put customer interest first
- Harness the power of WOW - Exceed expectations
- Stag agile - Be willing to adapt and commit
- Be a HERO - Take responsibility. Integrity, always
Funding (last 2 of 3 rounds)
Dec 2012
$200m
GROWTH EQUITY VC
May 2011
$88m
SERIES A
Total funding: $288.2m
Leadership
Nicholas Woodman
(CEO & Owner)Received a degree in Visual Arts from the University of California, San Diego. Founder of Fun Bug. Sold Fun Bug and then traveled the world surfing, which inspired them to found GoPro in 2002.
Diversity, Equity & Inclusion at GoPro
- Diversity, Equity, Inclusion and Belonging is core to GoPro
- We signed the Outdoor CEO Pledge in December 2020 and published our first ever Pledge report in 2021
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Jobs (4)
Software Engineering
People, HR, Recruitment
Other Engineering