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To allow any photographer to run a successful volume photography business.
58% employee growth in 12 months
Taking professional photos for events and schools is as much an exercise in administration as it is in photography, with a gruelling and largely manual workload of organising photos, taking payments and shipping out prints eating into a photographer's time. GotPhoto exists to make this process much easier, automating promotions, sales and fulfillment, freeing the photographer to focus on their core business.
Considered the leader in its market, GotPhoto has amassed a customer base of about 4000 small-medium business and sole trader clients across the UK, US and DACH regions. While the company has had strong growth in recent years it still has a large market to grow into, with around 70% of volume photographers still relying on manual systems, and a core market growing by 25% year on year as these photographers start to look to the benefits of automation for their businesses.
GotPhoto was acquired by EQT Growth in 2023, providing investment into the platform's development and adding new features. It will also be able to tap its parent company's commercial connections as it aims to grow its lead in an estimated $5 billion market.
Freddie
Company Specialist at Welcome to the Jungle
Benedikt Greifenhofer
(CEO, not founder)Has been CEO since 2019. Before joining GotPhoto was Controller (Business Development & Strategic Projects) for Daimler Truck AG.
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