Guild

Guild is a London-based tech start-up that aims to capitalise on this opportunity by creating a messaging platform for professionals. The platform is specially designed to be used as the main communication channel for work, a professional equivalent of Whatsapp. Users can join groups focused on a particular subject (e.g. Digital Marketing) and network with existing members, or create their own professional community focused on a topic of their choice.

The company's business model involves offering its platform for free to users and charging organizations who want to run professional communities on its platform while accessing useful features such as user engagement data. The company counts Deloitte, Wunderman Thompson and Cambridge University Judge Business School among its clients.