Guthy Renker
Direct marketing company
- 201-500 employees
- B2C
- Marketplace
- Advertising
- El Segundo, CA
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Company mission
To change how you look, feel, and live.
Our take
Guthy Renker is a team of creative minds and innovators with over 30 years of experience in product development and marketing. The brand focuses on bringing ideas to life, helping both start-ups and established brands not only grow, but thrive.
It sets itself apart with a number of high-profile partnerships, like Jennifer Lopez and Cindy Crawford, to boost brand credibility and appeal. With names like these attached to its brand, the products are enhanced with a competitive edge, making them more relatable and desirable to consumers.
And its success is evident, with massive brands like JLo Beauty and Meaningful Beauty. The company was also behind IT Cosmetics' successful and highly popular launch in 2012, one that led to its sale to L’Oréal just four years later. This combination of strategic partnerships and an eye for market trends has allowed Guthy Renker to consistently deliver high-impact brands and cement its place as one of the world's largest direct-to-consumer marketing companies.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Rick Odum
(CEO)Rick has been CEO of Guthy Renker since 2007. Prior to this, they were a VP of Finance at Magna Entertainment and a Director of Finance at the Dole Food Company.