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For far too many people, buying a home and sorting a mortgage is disempowering and confusing. We’re here to fix that. We give people the tools, knowledge, and expert support they need to help them buy and finance their homes.
Habito, a digital mortgage brokerage, has undergone a dramatic turnaround under CEO Ying Tan's leadership. Previously grappling with losses and market challenges, Tan's strategic vision has propelled the company towards profitability and innovation.
Tan envisions Habito as the "Iron Man" of mortgages, blending technology with human touch for enhanced productivity and customer service. His strategic investments and operational optimisation have led to milestones like the company's first monthly profit. Habito's expansion into mainstream residential and buy-to-let markets reflects Tan's commitment to innovation and customer-centricity, streamlining the mortgage journey through technology.
With Tan's leadership driving Habito towards its goal, the company is poised to redefine the mortgage brokerage landscape. Its foundation in financial discipline, technology, and customer focus sets the company up for sustained growth and Tan's entrepreneurial prowess positions the company as a strong contender within the industry.
Freddie
Company Specialist at Welcome to the Jungle
Sep 2022
$6.4m
LATE VC
Aug 2020
$44.6m
SERIES C
This company has top investors
Dan Hegarty
(Founder)Held senior roles at Wonga including Head of Strategy.
Ying Tan
(CEO)CEO at Habito 💥 Founder 🚀 Entrepreneur 🦄 Board Advisor 💰 Author 📚 TV Business Mentor 🎥 Angel Investor 😇