Jump to section
To provide customers with high-quality, healthy foods and beverages, while being good for the planet.
13% employee growth in 12 months
A business with a strong ethical statement, Harmless Harvest provides coconut-based products such as coconut water and coconut yogurt alternatives. It upholds fair trade principles throughout its supply chain and markets itself as an ethical brand.
Coconut water is already a massive product in the US, and the company is setting itself apart from its competitors with fair trade principles. It provides micro-filtered coconut water, as opposed to the thermally pasteurized norm.
Ethical products are soaring in popularity. Climate change and human rights movements are pushing companies to make the right choices, and Harmless Harvest's pre-emptive focus on fair practice and low impact should give it a leg-up in the market.

Freddie
Company Specialist at Welcome to the Jungle
Feb 2018
$30m
LATE VC
Justin Guilbert
(Co-Founder & Co-Chairperson of the Board)Having taken an MBA at INSEAD, they founded Harmless Harvest in 2009. They currently serve as co-Chairperson, alongside being a Chairman at Intraloop and Goodfish, and co-CEO of BRAVO SIERRA.
Douglas Riboud
(Co-Founder & Co-Chairperson of the Board)They also studied for an MBA at INSEAS, before serving as VP of Lazard and co-founding Harmless Harvest with Justin. They co-founded GOODFISH together in 2017, serving since as CEO.