Here

Here is democratising access to that side of the marketplace - one of the highest yielding segments of the real estate market. To do this, the startup has built a platform allowing people to become fractional investors in vacation rentals.

The fractional investment is crucial - delivering a truly low barrier for the first time for retail investors. With the momentum behind them, Here has plans to soon list over 100 properties across dozens of destinations.

Murmurs of anxiety about the swell of investment among ‘casual’ investors into alternative assets may give pause for thought. Interestingly, Here is actively mitigating these concerns with its rule to hold a minimum of 1% of the property to have some “skin in the game”.