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Heroes
Buys, operates and scales Amazon FBA businesses
- 21-100 employees
- B2B
- Product Management
- Consumer Goods
- eCommerce
- Islington, London
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Company mission
To give founders of FBA businesses the ability to exit and cash in on the benefits of their hard work, while using its team of experts to scale these businesses internationally.
39% employee growth in 12 months
Our take
Heroes plans to roll up high-performing “Fulfillment by Amazon” (FBA) businesses from a range of different sectors, with the goal of becoming Europe’s largest acquirer and operator of FBA brands. The idea is to provide these types of founders with an exit opportunity, while leveraging Heroes’ infrastructure to hopefully scale these FBA companies internationally via its in-house team of experts.
Over the past decade, venture capital funds have invested billions of dollars into D2C businesses and only a very few of those have actually managed to hit product-market fit. In most cases, the startups end up spending too much money to convince customers to buy their product.
Heroes’ goal is to turn around the traditional D2C equation, starting with product-market fit so that clients don’t have to worry about spending millions just to hit it. Both Thrasio and Perch, Heroes’ best-known competitors, are based out of the U.S. and focus predominantly on the U.S. market. The European market, where Heroes’ focus is, is significantly more fragmented than the U.S. one and this creates a huge opportunity where localised knowledge, expertise and language is required.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We offer remote working to every employee
- Every employee is welcome to use Heroes' offices (London, Barcelona and Madrid) whenever suits them
- Up to 180 days/ year working from abroad for every employee
- 25 days holiday + bank holiday
- Cycle to Work Scheme
- Pension and Health Insurance (via Aviva)
- Get a part of your salary paid in Bitcoin if you wish
- Amazon discounts on all of Heroes brands
- Shares options for all employees
- Parental leave
Company values
- Embody Humility
- Put customer first
- Take ownership
- Immerse and innovate
- Lead with Data
- Think holistically
- Execute
- Aspire to excellence
Funding (2 rounds)
Feb 2022
$57m
SERIES A
Nov 2020
$32.5m
SEED
Total funding: $89.5m
This company has top investors
Leadership
Riccardo Bruni
(Co-founder)Previously worked in TMT Investment Banking at Bank of America Merrill Lynch. Also a Venture Investor at EQT Ventures and Co-founder of Many
Alessio Bruni
(Co-founder)Previously Vice President at Lazada Group, General Manager Europe at Luno and Co-founder at Many
Diversity, Equity & Inclusion at Heroes
Camille de Silans (Talent Acquisition Senior Manager)
- At Heroes, we recognise the benefit of inclusive practices to better build a diverse community, our commitment to ensuring inclusion fuels and connects us as one.
- We celebrate our uniqueness and welcome all people who want to develop their careers and learn new skills, if this sounds like you then Heroes is the place!
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