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HockeyStack
Go-to-market analytics platform
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Analytics
- SaaS
- SoMa, San Francisco, CA
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Company mission
To make tracking and gaining insights from all parts of the SaaS customer journey easier and faster.
Our take
HockeyStack supplies a GTM (go-to-market) analytics tool built specifically for B2B companies. Through this tool, users can accumulate and analyze data across all stages of an SaaS customer's journey, gathering insights across marketing, sales and product engagement that they can use to inform future strategy.
The company's offering is a direct response to the difficulties businesses come up against when trying to extract value from large pools of data that are scattered across different platforms. With HockeyStack, all these platforms can be integrated, enabling data analysis and forecasting accounts for every marketing campaign and sales channel.
The idea is certainly a smart one, and has resulted in the company receiving funds from top investors including YCombinator and General Catalyst. HockeyStack already serves a number of leading B2B businesses, such as Cognism, Whatfix and Planful, and is planning to invest in expanding its product with predictive modelling, forecasting, and machine learning capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Equity allocation
- Help build the best product in the category
- Work with the best advisors in the game
Funding (2 rounds)
Nov 2023
$2.7m
SEED
May 2023
$0.5m
SEED
Total funding: $3.2m
This company has top investors
Leadership
Buğra Gündüz
(CEO)Co-founded the company in 2020 and has been CEO since. Studied at Northwestern University.
Arda Bulut
(CTO)Content Creator with The Flow (by HockeyStack). Has been CTO since founding the company, and previously studied at Brown University.
Emir Atli
(CRO)Founded The Flow. Has been CRO of HockeyStack since its founding. Studied at Williams College.