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Home Made
Proptech letting service, changing the way people rent for the better!
- 21-100 employees
- B2C
- Property
- B2B
- Renting
- Real Estate
- SaaS
- Data Analysis
- South Bank, London, UK
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Company mission
To fix renting for good. Forever. Making it better, safer, and fairer for all.
Our take
Home Made’s proposition is based on the premise that the letting agent model is broken, with high-street agents offering average service for extortionate fees and online agents charging low fees but offering a worse service as a result. The company positions itself as the only online estate agency in the UK that offers a premium service akin to a high-end traditional estate agent for a significantly lower fee.
Its operating model is driven by data analytics and technology, with better efficiencies and lower costs. The company’s proprietary online platform allows landlords to manage their properties from marketing to move-in and provides an unbiased and professional service to tenants who are digitally enabled for their convenience.
Several more upmarket and lower-fee competitors already occupy the property-tech space. Home Made is betting on its team’s experience across a wide range of industries allowing it to bring a fresh and unique approach to the property sector. It already has a solid user base using its trustworthy and customer-oriented service.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Day off on your Birthday! Birthdays are important for some, but not for all - either way, we want you to take some time off to celebrate or relax!
- Social Events: Join multiple social events at Home Made, ranging from our seasonal parties to charity drives
- Professional Development: We provide constant opportunities to learn and develop at Home Made, including core training, lunch & learns, as well as mentoring and buddy connects
- Saving for your future: With our pension scheme you can set aside however much you'd like
- Parental Support: Enhanced maternity and paternity leave.
- Sabbatical
- Onsite Gym
Company values
- Customer-Centric: We always do what’s right for our customers. We care about delivering the best customer experience, catering to their needs
- Impactful: We deliver the best sustainable results. We are passionate about the impact we make. We remain humble and continuously strive to improve
- Drive Change: We define the future. We are bold, tenacious, with a sense of purpose and urgency. We are on a mission to fix renting for good
- One Team: We are supportive team members, putting the team above self. Diversity and inclusion are at the core of our collaboration, everyone has a right to be heard and the obligation to speak up
- Integrity: We are honest, trustworthy, and transparent in all that we do – internally or externally. No politics or hidden agendas, our teams are here to do the right thing, at all times
Funding (2 rounds)
Nov 2018
$2.6m
EARLY VC
Feb 2018
$1.2m
SEED
Total funding: $3.7m
Leadership
Asaf Navot
(Founder)Former Bain strategy consultant and INSEAD MBA graduate.
People progressing
Ben joined Home Made as a Sales Associate. Progressing to Senior SA by the end of his first year and then to an Account Manager after a year and a half.
Danny joined Home Made as a junior SDE, straight out of university. He's worked his way up and is now a Specialist on the team, taking on training and coaching of our new hires.
Diversity, Equity & Inclusion at Home Made
Helen Graham (Head of Operations)
- We have a strict DE&I policy that goes through all of our people and workplace policies and processes. All new joiners go through clear training on our expectations and policies.
- We create a working environment free of bullying, harassment, victimisation and unlawful discrimination, promoting dignity and respect for all, and where individual differences and the contributions of all staff are recognised and valued.
- We ensure all recruitment practices are completed within our expectations of D&I.
- We have a culture committee that consistency seeks ways for us to improve on DE&I.
Articles
Endorsements
All
Opportunities to learn (2)
Autonomy (2)
Nice people (2)
Meaningful work (1)
Intelligent people (1)
Hard working team (1)
Open and honest communication (1)
Supportive management (1)
Team energy (1)
Growing fast (1)
Here at Home Made we value being different as everyone has their strengths and weaknesses but we're always finding ways to get better! Management are proactive with prioritising individual growth and provide us with the tools to develop new skill sets. There's always opportunities to further develop your leadership, management and communication skills.
Sales & Account Management
Opportunities to learn
Mar 2022
The culture here is truly unmatched! Everyone is collaborative and discussions are always open. Lunch times are always filled with laughter and good food, the people here really do go beyond just being colleagues!
Sales & Account Management
Nice people
Mar 2022
As a sales development executive at Home Made it’s rewarding that I get to directly be a part of the growth and evolution of the business. Starting the sales cycle I’m involved in changing people’s preconceptions of renting and the industry as I’m the first point of contact.
Sales & Account Management
Meaningful work
Mar 2022
Its been 3 years since I joined Home Made. Its amazing to be part of a team that is continuously challenging the lettings industry and in the process helped me learn and grow new skills. The team is supportive and fun to work with.
Operations & Strategy
Opportunities to learn
Mar 2022
Being surrounded by brilliant people is inspiring and I am encouraged to try and learn new things. There is always someone you can ask if you need help.
Operations & Strategy
Intelligent people
Mar 2022
Being part of a driven and mission-oriented team means that our efforts have a purpose and you can see results really quickly. Feedback is constructive and super helpful.
Operations & Strategy
Open and honest communication
Mar 2022
At Home Made, regardless of your role, you are trusted with your workload and your ability to deliver. This really sets it apart from other companies - the level of trust is very meaningful.
Sales & Account Management
Autonomy
Mar 2022
The energy at Home Made is infectious and helps push each department forward and retain top talent. Whenever faced with a difficult task or assignment, every member of the team is quick to jump in and provide support.
Sales & Account Management
Team energy
Mar 2022
The leadership here is inspiring and sets us apart from others in the industry. The wealth of knowledge each senior manager has is so valuable not only to lead the company in the right direction but also share knowledge with the rest of the team.
Sales & Account Management
Strong leadership
Mar 2022
Amazing team! Great work ethic and hardworking team! One of the best teams I've worked with. Very mission-driven and excellent values. Great environment!
Operations & Strategy
Hard working team
Mar 2022
The company is growing incredibly fast, from our teams to our clients. The roles change every few months, which is a great opportunity to learn new stuff!
Operations & Strategy
Growing fast
Mar 2022
Autonomy is one of our best values. Everyone's ideas are taken into account. Lots of support from the management team to implement and pursue your proposals.
Operations & Strategy
Autonomy
Mar 2022
Everyone makes you feel immediately welcome, and there's never been a time where I haven't felt supported by my colleagues. We are all working together to do our best, and anyone from any team is always happy to take time out of their day to help you. Very friendly atmosphere where people will always ask how you are!
Operations & Strategy
Nice people
Mar 2022
Home Made is very focused on doing the right thing by our clients and our team members, and it really resonates through the whole company. The values are clearly articulated by the CEO on everyone's day one, and you really feel that all of senior management live up to them. It is a company focused on earning by producing great work, and making fair decisions that also respect their employees.
Operations & Strategy
Clear values
Mar 2022
It is a company where everyone, from CEO down, will make time to speak with you if you need them. Everyone is genuinely invested in everyone doing a great job, and is here to help you get to that point.
Operations & Strategy
Supportive management
Mar 2022
