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Honestly Tasty
Producer of dairy-free artisan cheese
- 1-20 employees
- B2C
- Retail
- Food
- Nutrition
- eCommerce
- Hornsey, London, UK
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Company mission
Honestly Tasty's mission is to create delicious plant-based cheese, giving people an alternative to dairy without compromise, for the benefit of the planet and all animals on it.
Our take
Many people around the world are choosing to make the switch to dairy-free products for nutritional, environmental, and moral reasons, but the products available are often unsatisfactory alternatives. A prime example of this is vegan cheese, with most product ranges lacking the flavour profiles, textures, and variety associated with standard cheese.
Honestly Tasty produces a range of dairy-free artisan cheeses, offering vegan alternatives to cheeses often neglected by dairy-free ranges such as brie, blue cheese, and camembert. The company differentiates itself from other vegan cheese producers by focusing heavily on replicating textures and tastes as closely as possible, whilst also producing crackers and condiments that pair with the cheeses.
Whilst it is undeniable that Honestly Tasty faces significant competition with the rise of dairy-free products in retail stores, the company stands out with its focus on producing high-quality artisan product ranges. The company sells its products both online and in retail stores, whilst also cheeseboard bundles and monthly product delivery subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Dec 2023
$0.4m
SEED
Jun 2022
$1m
SEED
Total funding: $1.4m
This company has top investors
Leadership
Michael Moore
(CEO)Experience as Advisor of Support Staff for ISM Wealth Management. Assistant Director of Residential Development and Sector Support Manager for RBS from 2016 to 2018.
Beth Moore
(Director of Operations)Co-founded Honestly Tasty in 2020 after graduating from the University of Leicester.