Huel
Plant-based convenient food products
- 201-500 employees
- B2C
- Retail
- Food
- Fitness
- Nutrition
- eCommerce
- Tring, UK
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Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
141% employee growth in 12 months
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home
- 🌴 30 days annual leave PLUS bank holidays
- 🥤 Free Huel to keep you going
- 🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas
- 🐾 Dog friendly
- 🙋 Paid Volunteering Days
- 🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan
- 🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘
- 🧠 Free 1-on-1 therapy provided by Self-Space
- 🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- ⚡ Electric Car Scheme with onsite charging
- 🚴Cycle to Work Scheme
- 🤰 Enhanced Family Leave
- 👪 Workplace Nursery Scheme
- 🎓 Huel Academy
- 💸 Paid Employee Referral Scheme
- 🎉 Biannual events to celebrate success - Have you heard about Huelchella?
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$27.1m
GROWTH EQUITY VC
Total funding: $51.1m
This company has top investors
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.