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Huel
Plant-based convenient food products
- 501-1000 employees
- B2C
- Retail
- Food
- Fitness
- Nutrition
- eCommerce
- Tring, UK
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Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Many candidates hear
back within 2 weeks
141% employee growth in 12 months
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Free Huel
- 30 days holiday + 8 bank holiday days
- Dog friendly
- On-site HQ gym with free classes
- Electric car scheme, and free charging points on-site
- Flexi-working
- Quarterly events
- Health Insurance
- Free 1 on 1 therapy
- Cycle to work scheme
Company values
- Make customers happy
- Don't be a dick
- Hustle hard, work fast
- Muck in together
- Be on brand
- Take ownership
- Be proud, care more than the rest
- Be better than yesterday
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$25.4m
GROWTH EQUITY VC
Total funding: $49.4m
This company has top investors
Leadership
Julian Hearn
(Co-Founder)Previously Web Trading Manager at Tesco.com, and went on to serve as Head of Online Marketing at Dialaphone. Prior to Huel, founded promotionalcodes.org.uk.
James Collier
(Co-Founder & Head of Sustainable Nutrition)Devised the formulas behind Huel products, and is a Registered Nutritionist in the UK. They have over 25 years of experience working in nutrition and dietetics.
People progressing
Joined Huel back in 2019 as a Performance Marketing Associate when Huel had around 40 employees. Has been promoted 4 times, and is now Data and BI Lead.
Rebecca joined Huel in 2018, and has helped transform Huel from a 1 office start-up into a global business, now with over 230 people across 4 offices. Rebecca was promoted in 2019 to Head of People. and is now People Director.