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To be a "property consultant in a Box", delivering deep location intelligence to organisations that need answers, not data.
Huq is a data intelligence company helping organisations understand how people move around the real world. Founded in 2014, it works with hundreds of local councils, investors, and major retail and real estate brands to turn complex location and movement data into clear insights that help professionals make smarter decisions.
Huq analyses real-world footfall and mobility patterns to show where people actually go, not just where they say they go. This is especially valuable for industries like retail, where location can truly make or break performance. For example, Huq's insights can reveal when two nearby stores are competing for the same customers, or when certain areas are underserved and full of opportunity.
The company is showing how smarter location strategies can drive growth, especially in sectors like fashion retail. Its work shows that success isn't just about opening more stores, but opening them in the right place, and using data to guide decisions rather than guesswork. With this, Huq is positioned to play a big role as businesses and cities rely on data to plan expansions and adapt to changing customer habits.

Kirsty
Company Specialist at Welcome to the Jungle
Jul 2023
$5.4m
EARLY VC
Mar 2019
$2.2m
SEED
Tristan Rogers
(CEO)Prior to Huq, Tristan spent over 18 years at Concrete as the CEO. He also served as the CSO at Quinyx.
Sales & Account Management