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Impel

Digital engagement platform for vehicle retailers

Impel logo
201-500 employees
  • B2B
  • Artificial Intelligence
  • Cars
  • Marketing
  • SaaS
  • Automation
Downtown, Syracuse, NY

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Company mission

Impel's mission is to drive the auto industry forward.

Our take

Rapidly changing consumer behaviors, evolving market dynamics, and shifting macroeconomic conditions have driven demand for digital technology in all sectors, with the automotive industry seeing unprecedented demand for the technology.

Answering the call for new technology is Impel, a digital engagement software developer that provides automotive manufacturers, marketplaces, and dealers with a suite of AI-powered solutions to deliver more engaging omnichannel customer experiences while driving greater operational efficiency.

That past few years have seen traditional operating models transform with digital technology as car buying is evolving to having a heightened focus on eCommerce functionality. With more than 4,000 customers, the company’s applications have powered more than 5 billion shopper interactions (in over 50 countries) and influenced nearly $2 billion in vehicle sales and service transactions.

The company’s impressive funding and over 100% revenue growth in the past year have enabled the company to invest in further optimization of its digital engagement software, mergers, and acquisitions, setting Impel up to see strong growth.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Health, dental and vision insurance
  • Life insurance and disability benefits
  • 401k and employee stock options
  • Free parking and transportation stipends
  • Free gym membership and wellness program reimbursement
  • Unlimited paid time off
  • Parent bonding policy
  • Dog friendly office
  • Relaxed dress code
  • Bevi smart water dispenser, craft beer on tap, endless caffeine, and snacks
  • Impel swag and online store
  • Catered lunches, employee cooking competitions and plenty of celebrations
  • Summer Friday hours to jumpstart your weekend

Company values

  • Relationships - We are dedicated to transparency, open communication and building trust that lasts beyond a transaction
  • Grit - We approach every activity and opportunity with tenacity and tireless execution
  • Results - We achieve success for our partners and take personal accountability for everything we do
  • Energy - We never settle; we constantly seek out new ideas with ambition and enthusiasm
  • Inventiveness - We lead with curiosity, which drives us towards continuous learning and innovation
  • Passion - We share an entrepreneurial spirit that inspires us to go above and beyond in everything that we do

Funding (last 2 of 4 rounds)

Jan 2023

$104m

GROWTH EQUITY VC

Oct 2018

$22m

EARLY VC

Total funding: $130.1m

Leadership

Devin Daly

(CEO)

Co-Founder & CEO of SwipeToSpin. Former Private Equity and Venture Capital Investment Analyst at Cambridge Associates.

Michael Quigley

(President & Chief Strategy Officer)

Current Managing Partner at StartFast.