Insider
AI-native customer engagement platform
- 1001+ employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- Analytics
- SaaS
- Data Integration
- Soho, London, UK
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Company mission
To help marketers deepen brand love with individualised, omnichannel customer engagement.
12% employee growth in 12 months
Our take
Many marketing companies claim to provide multichannel digital marketing tools: but in many cases client data remains siloed, so these multichannel efforts do not actually maximise ROI. Insider is out to change this by using AI to connect data across channels and systems, improving the customer engagement experience for its clients and their customers.
Unlike larger competitors in this space, such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more accurate predictions about customer behaviour.
Insider counts many leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA. It has also enjoyed substantial funding rounds and earned Unicorn status. More recently, the company acquired Bluecore, an AI-driven retail marketing solution, as it doubles down on AI in the run up to a planned IPO.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.2m
This company has top investors
Leadership
Hande Cilingir
(CEO & Co-Founder)Studied Economics & Management at London School of Economics and Political Science. Previously a European Regional Director at Torlin Chemicals and a Marketing Manager at Starmall.
Muharrem Derinkök
(CPO & Co-Founder)Previously a Business Intelligence Analyst at Turkcell, a VHDL Developer at Techneon, and a Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Head of Infra & Co-Founder)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
Mehmet Sinan Toktay
(CTO & Co-Founder)Studied Computer Engineering at Istanbul Technical University. Previously an Oracle Technical Consultant at Natica IT Consulting.
Arda Koterin
(CCO & Co-Founder)Studied Economics and Management at The London School of Economics and Political Science. Previously an Account Representative at Procter & Gamble and a Marketing Associate at Colgate Palmolive.